There is an ad floating around social media that everyone seems to be talking about. Here’s an image of the ad:
If you look at the ad, you’ll notice that there is a hair on it. Yep, that’s right: there’s a hair there.
Let’s forget about the ad for a moment: it is selling shoes (which may or may not be fake, knock-offs of real brand name shoes).
The addition of the hair though, I think is a genius marketing move. When everyone is scrolling through their Facebook newsfeed (I’m assuming this is a Facebook ad), they may notice that there’s a hair there. Your first instinct is to click or put your thumb on the ad, and remove the hair. Your first instinct is that there’s a hair on your mobile phone or smartphone (or iPhone), and you want to get rid of it.
But that’s where the genius marketing tactic comes into play: there is no hair on your phone, it’s a part of the ad. And you’ve already clicked it.