Baidu Global MediaGo, the cutting-edge intelligent advertising platform, has just announced a groundbreaking collaboration with Amazon Publisher Services (APS). The integration of MediaGo with APS’s Transparent Ad Marketplace (TAM) is set to redefine the landscape of digital advertising, opening up new avenues for publishers and advertisers alike.
Deep Dive into the Collaboration
MediaGo, known for its deep learning-based approach, is the driving force behind over 10,000 global advertisers’ success stories. This collaboration introduces a seamless integration with APS’s TAM, providing publishing partners an unprecedented and easy route to tap into high-quality native and display demand through MediaGo.
Unlocking Revenue Potential
One of the key highlights of this collaboration is the potential for increased revenue. APS publishers will now have access to a vast pool of unique demand from top-notch advertisers associated with MediaGo. This includes APAC search and eCommerce buyers venturing into programmatic advertising for the first time, promising a lucrative opportunity for publishers.
Elevating Advertising Performance
Amazon Publisher Services, a suite of cloud-based solutions with access to Comscore’s top 250 publishers, extends its reach with this integration. MediaGo advertisers can now explore an additional premium traffic channel, amplifying their advertising performance. The synergy between the two platforms promises a win-win situation for both advertisers and publishers.
Words from the Industry Leaders
Bryan Everett, Global Head of Third-Party Demand at APS, expressed his excitement about the collaboration, acknowledging the robust platform that MediaGo has built. “We are impressed by the value MediaGo brings not only to their partners but also to APS publishers,” he said, underlining the potential for growth and success.
Brian Mun, Director of Global Partnerships for the Baidu Global Business Unit, emphasized the significance of this integration. “For years, we have invested in deep learning to maximize return on investment for our partners globally. Through this collaboration with APS’ TAM, we can also bring this technology to bridge the gap between publishers and global advertisers,” Mun stated, highlighting the commitment to innovation and advancement.
MediaGo stands as an intelligent advertising platform under Baidu Global, leveraging Baidu’s advanced AI technology and employing deep learning algorithms to empower businesses of all scales. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.
As the digital advertising realm evolves, this collaboration between Baidu’s MediaGo and Amazon Publisher Services is poised to set a new standard, offering a gateway to unparalleled advertising opportunities. Click now to delve into the future of digital advertising!
