TransPerfect, the world’s foremost provider of language and technology solutions, has announced an integration of its GlobalLink translation management technology into Knak, the pioneering no-code campaign creation platform designed for enterprise marketing teams.
The groundbreaking partnership between TransPerfect and Knak not only heralds a new era in global marketing but also signifies a paradigm shift in the way marketers approach multilingual content creation, management, and deployment. This collaboration presents an unparalleled opportunity for marketers to unlock the full potential of their global campaigns with a seamless and integrated solution.
At the heart of this revolutionary integration is the power it grants Knak users to effortlessly translate content into multiple languages simultaneously. This capability represents a quantum leap forward in efficiency, allowing marketers to streamline the entire process within the confines of a single, user-friendly platform. Gone are the days of navigating multiple tools and interfaces; now, everything from creation to translation can be accomplished in one centralized location.
Perhaps one of the most notable features of this integration is the convergence of content creation and translation in a unified space. This not only enhances efficiency but also ensures a cohesive and consistent global marketing strategy. Marketers can now synchronize their creative and translation efforts seamlessly, eliminating the risk of disjointed messaging and ensuring that campaigns resonate consistently across diverse linguistic landscapes.
The integration further facilitates quick and effective communication across language barriers by enabling marketers to send and receive translations directly from GlobalLink within the Knak platform. This user-friendly experience enhances collaboration, reduces turnaround times, and empowers marketing teams to engage with global audiences in real-time, fostering a sense of connection and responsiveness.
What sets the GlobalLink integration apart is its flexibility, offering marketers a range of translation options. Whether opting for machine translation, human translation, or a strategic combination of both, marketing teams now have the tools to tailor their workflows according to the unique demands of each campaign. This adaptability ensures maximum impact in diverse markets, allowing marketers to fine-tune their approach based on cultural nuances and preferences.
Knak’s reputation as the first codeless campaign creation platform for enterprise marketing teams adds another layer of significance to this collaboration. By earning the trust of major brands globally, Knak has proven its capacity to empower users to create visually stunning, on-brand emails, and landing pages without the need for coding or external support. The platform’s seamless integration with industry-leading marketing automation platforms, including Adobe Campaign, Oracle Eloqua, and Salesforce Marketing Cloud, positions it as a game-changer in campaign creation.
In practical terms, Knak’s revolutionary approach reduces the time required for campaign creation from days to mere minutes. This efficiency, combined with the power of GlobalLink integration, not only accelerates time-to-market but also amplifies the reach and impact of digital campaigns. As businesses strive to navigate the complexities of global marketing, this collaboration emerges as a beacon of innovation, providing marketers with the tools they need to conquer linguistic barriers and truly connect with audiences worldwide.
Knak and TransPerfect (GlobalLink) Features
TransPerfect, renowned for its GlobalLink translation services across 170+ languages, has seamlessly integrated with Knak, introducing a game-changing collaboration for marketers. This integration empowers users to translate emails and landing pages into multiple languages simultaneously, all within a unified platform. The efficiency is further amplified as the creation and translation of content can be completed in one centralized location, eliminating the need for downloads or logging into external tools.
Knak’s integration with TransPerfect (GlobalLink) is a boon for efficiency and accessibility. Users can now request and receive translations without leaving Knak, streamlining the process within a single tool. The integration allows for the management of submissions and provides detailed insights, including submission status, creator information, and due dates, enhancing overall workflow transparency.
Moreover, the integration facilitates direct communication with TransPerfect (GlobalLink) from within Knak. This includes sending emails for translation services, creating and managing variants (e.g., multi-language or regional variants), and updating all variants based on the primary version. The ability to send and receive translations directly within Knak ensures a seamless and user-friendly experience.
A standout feature is the comprehensive submission management system within Knak, allowing users to display and filter a list of all submissions and jobs. Users can set submission names, due dates, and add custom attributes, providing TransPerfect (GlobalLink) translators with valuable context such as business units and priority.
In essence, TransPerfect and Knak’s integration revolutionizes the translation and content creation process. It not only streamlines multilingual campaigns but also enhances transparency, efficiency, and accessibility for marketers, marking a significant advancement in global marketing strategies.
Pierce Ujjainwalla, CEO of Knak, expressed the significance of this partnership, stating, “This is a significant step forward for our customers. It enables them to get the industry-leading translation capabilities of TransPerfect directly from our email and landing page platform.” He added that businesses can now effectively reach and engage with customers worldwide by eliminating language barriers, citing an impressive 88% decrease in translation time reported by one of their initial customers leveraging this integration.
Phil Shawe, President and CEO of TransPerfect, emphasized the newfound capabilities for their clients, stating, “The integration between GlobalLink and Knak now enables our combined clients to market more effectively to global audiences.”
With over 6,000 leading organizations worldwide relying on GlobalLink solutions, this collaboration is set to redefine global marketing strategies and drive maximum return on investment in diverse markets. TransPerfect’s commitment to quality and client service, coupled with Knak’s innovative approach to campaign creation, positions this integration as a game-changer in the realm of multilingual content management.
For more information on this transformative partnership, visit TransPerfect’s website. Get ready to revolutionize your global marketing strategy with TransPerfect and Knak’s game-changing GlobalLink integration.
