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Home » Advertising » MediaGo and Voluum Join Forces: Unleashing the Power of Deep Learning for Advertisers

MediaGo and Voluum Join Forces: Unleashing the Power of Deep Learning for Advertisers

Posted on January 10, 2024 Written by Bill Hartzer

VoluumMediaGo

MediaGo, the intelligent advertising platform backed by Baidu Global, has teamed up with Voluum, a leading advertising tracking and optimization platform. This partnership is set to revolutionize the advertising game, offering users the latest in deep learning technology for unparalleled campaign management and optimization.

MediaGo’s deep learning-based Smartbid technologies are at the forefront of this alliance, promising to elevate ad performance and maximize return on investment (ROI) for advertisers. The collaboration centralizes the management process, allowing Voluum users seamless access to MediaGo’s curated global inventory of premium media traffic and high-quality ad placements across major outlets like MSN, Xandr, and Yahoo.

Michal Sledziowski, Strategic Partnership Manager of Voluum, expressed excitement about the collaboration, stating, “We’re thrilled to collaborate with MediaGo to provide our clients the opportunity to get in touch with the latest deep learning ad tech. The partnership is representative of both of our companies’ goals to provide advertisers with effective solutions that deliver optimal advertising results.”

With the dynamic collaboration between MediaGo and Voluum, a world of advertising possibilities unfolds for Voluum users. Now, leveraging MediaGo’s cutting-edge technology becomes not just a choice but a strategic advantage in optimizing ad performance with unparalleled efficiency.

MediaGo Partners With Voluum to Optimize Campaign Delivery and Management for Advertisers

The integration seamlessly brings together the strengths of both platforms, providing Voluum users with a centralized management location. This centralized hub becomes the nerve center for advertisers, offering a unified space to oversee and fine-tune their ad placements across diverse platforms. Whether it’s navigating premium media traffic on MSN, exploring high-quality ad placements on Xandr, or targeting a vast audience on Yahoo, advertisers can efficiently manage their campaigns from a single, user-friendly interface.

What sets this integration apart is the empowerment it provides to MediaGo’s advertisers. The centralized management location becomes a control tower from which advertisers can orchestrate their advertising strategies across multiple platforms effortlessly. This streamlining of the campaign management process ensures a cohesive and synchronized approach, saving valuable time and resources.

Moreover, the integration facilitates the seamless transmission of conversion data through Voluum’s platform. This means that advertisers utilizing MediaGo can now effortlessly track and analyze the performance of their campaigns in real-time. The synergy between the two platforms allows for a smooth exchange of crucial information, enabling advertisers to make data-driven decisions promptly.

In essence, this collaboration is a game-changer for advertisers seeking efficiency and effectiveness in their campaigns. The centralized management location, coupled with the seamless transmission of conversion data, creates a symbiotic relationship between MediaGo and Voluum. Advertisers can now not only optimize ad performance but do so with a level of convenience and precision that sets them apart in the competitive landscape of digital advertising. The integration is not just about technology; it’s about empowering advertisers to navigate the complexities of the advertising world with finesse and achieve unparalleled results.

Rena Ren, Americas Regional Director of Baidu Global Business Unit, shared her enthusiasm about the partnership, saying, “We’re thrilled to partner with Voluum to provide advertisers with a superior advertising delivery and management experience. At MediaGo, we’re determined to assist advertisers in optimizing and streamlining their campaigns, and the unified solution, enabled through this milestone integration with Voluum, does just this.”

Operating under a primarily cost-per-click (CPC) model, MediaGo ensures that every advertising dollar spent yields tangible returns, maximizing advertisers’ ROI. This collaboration is set to empower businesses of all scales, creating tangible value for companies worldwide.

To dive deeper into the world of intelligent advertising with MediaGo, visit mediago.com.

For advertisers seeking an all-in-one advertising delivery and management solution, explore the possibilities with Voluum at voluum.com.

Filed Under: Advertising

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

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