Google will soon require that advertisers verify their identity before advertising on their ad network. In a blog post, Google explains that they’re committed to transparency, and “users transparency, choice and control when it comes to the ads they see on our platforms.” Just like Facebook requires, Google has been requiring verification when it comes to political ads. But they are going to soon require that advertisers, not just political advertisers, verify their identity.
According to Google, advertisers must complete a verification program… “Advertisers will need to submit personal identification, business incorporation documents or other information that proves who they are and the country in which they operate. Beginning this summer, users will start to see disclosures that list this information about the advertiser behind the ads they see.”
Google will begin verifying advertisers in phases in the U.S. and continue to expand globally.
Complete details about the verification program and the verification process is here:
https://support.google.com/adspolicy/answer/9703665#900
Currently only US advertisers can complete the advertiser identity verification. Right now, only certain advertisers are chosen to complete the advertiser identity verification, and they will receive an email and in-account notification.
Once chosen, advertisers will have 30 days to submit documentation for verification. If an advertiser does not submit documentation within this time frame, their ads will no longer be able to serve.