Rakuten Advertising, the global powerhouse in affiliate marketing, announced the launch of Partnership Discovery at Affiliate Summit West 2024 in Las Vegas. This cutting-edge artificial intelligence tool is set to transform the landscape by connecting advertisers with the most effective publisher partners, propelling audience engagement and boosting revenue like never before.
Partnership Discovery, a key component of Rakuten Advertising’s Affiliate Intelligence platform, harnesses the power of AI to revolutionize affiliate marketing innovation. The tool introduces advanced features designed to help advertisers identify optimal publisher partners for product-specific affiliate campaigns, ensuring maximum audience engagement and increased revenue streams.
Partnership Discovery stands at the forefront of Rakuten Advertising’s Affiliate Intelligence platform, leveraging the transformative power of artificial intelligence to redefine the landscape of affiliate marketing. This innovative tool introduces a suite of advanced features meticulously crafted to empower advertisers in identifying optimal publisher partners for product-specific affiliate campaigns, ultimately leading to heightened audience engagement and increased revenue streams.
At the heart of Partnership Discovery’s prowess is its remarkable ability to accurately categorize an advertiser’s product from an extensive selection of over 6,000 Google Product Taxonomy categories. This precision is not merely a technological feat; it serves as the linchpin for advertisers aiming to tailor their campaigns with unparalleled accuracy, ensuring that they reach the right audience with precisely the right products. The result is a campaign effectiveness that goes beyond the conventional, resonating with the intended audience on a deeper level.
In a digital landscape teeming with data, Partnership Discovery stands as a beacon of efficiency. By meticulously sifting through hundreds of millions of annual sales within the Rakuten Advertising network, the tool identifies publishers who consistently deliver top-tier performance within specific product categories. This granular approach enables advertisers to make data-driven decisions, confidently selecting publishers whose track record aligns with their campaign objectives. The emphasis here is not just on reaching a broad audience but on forging collaborations that yield the best possible results.
Recognizing the need for precision in an era of data-driven marketing, Partnership Discovery introduces an array of filters to fine-tune search results. The Category Sales Ratio filter allows advertisers to gauge the sales percentage driven by a recommended publisher for products in a specified category. This insight provides a nuanced understanding of a publisher’s impact, allowing advertisers to prioritize partnerships that align with their sales objectives.
Furthermore, the tool introduces filters for publisher classification, allowing advertisers to identify top performers in the Rakuten Advertising publisher network based on classifications such as Silver, Gold, Platinum, and more. This categorization empowers advertisers to align their campaigns with publishers whose performance aligns with their strategic goals.
Beyond classifications, advertisers can refine their search based on the business model of publishers. Whether they seek collaborations with coupon and cash back publishers or prefer content and price comparison sites, the tool caters to diverse needs, ensuring a tailored approach that fits individual advertiser requirements.
Lastly, the introduction of filters based on partnership status opens avenues for advertisers to identify new publisher partners or re-engage with existing partners. This dynamic feature allows advertisers to maximize reach, tap into new audiences, or reconnect with loyal shoppers, offering a level of control and customization previously unseen in the realm of affiliate marketing.
In essence, Partnership Discovery is not merely a tool; it’s a strategic ally for advertisers navigating the complex landscape of affiliate marketing. By harnessing the power of AI and offering unprecedented control and customization, this innovative solution empowers advertisers to not just reach their audience but to resonate with them on a deeper level, ensuring that every campaign is a step towards building meaningful and profitable partnerships.
Partnership Discovery Key Benefits
Rakuten Advertising’s AI-driven tool, Partnership Discovery, poised to transform the landscape of advertiser-publisher connections. This innovative tool is set to redefine the affiliate sales game, simplifying the process for advertisers to engage with their target audiences and elevate their sales strategies.
The tool seamlessly assigns an accurate category tag to the advertiser’s product, drawing from a comprehensive selection of over 6,000 categories outlined in the Google Taxonomy index. This precision ensures that advertisers can precisely categorize and tailor their campaigns, enhancing their ability to connect with the right audience and drive impactful results.
Partnership Discovery goes beyond conventional approaches by delving into the vast expanse of data within the Rakuten Advertising network. By meticulously filtering through hundreds of millions of annual sales, the tool identifies publishers that consistently deliver exceptional performance within specific product categories. This data-driven approach empowers advertisers to make strategic decisions, choosing publishers with proven track records for optimal collaboration and impactful campaign outcomes.
Furthermore, the tool doesn’t just stop at categorization; it extends support to advertisers by offering alternative search terms and categories. This feature assists advertisers in finding the most suitable publisher partners, ensuring a comprehensive approach to audience targeting at both macro (category) and micro (product) levels.
In essence, Partnership Discovery is a game-changer for advertisers, providing them with the tools to not only streamline their affiliate marketing efforts but also to forge meaningful connections with publishers, ultimately resulting in elevated audience engagement and increased sales performance.
Nick Stamos, CEO of Rakuten Advertising, expressed his excitement about the launch, stating, “The launch of Partnership Discovery will bring Rakuten Advertising’s vision for Affiliate Intelligence to life. By pairing advanced AI with deep insights into the affiliate landscape, we can cultivate stronger strategic collaborations between advertisers and publishers.”
The tool not only assists in discovering new, high-performing publisher partners but also facilitates re-engagement with existing partners in innovative ways. Stamos highlighted Rakuten’s commitment to continuous innovation in service of the Affiliate Intelligence initiative, ensuring solutions that are performance-driven and anchored in meaningful partnerships.
Partnership Discovery is set to be widely available in early 2024, with exclusive access opportunities for advertisers eager to get ahead of the curve. For those interested, exclusive access details can be found here.
For a deeper dive into Partnership Discovery and other cutting-edge developments, Affiliate Summit West attendees are encouraged to visit the Rakuten Advertising meeting room at Society 1 Boardroom or explore www.RakutenAdvertising.com. The conference will also feature panel discussions on “The Pros and Cons of Personalization” and “Step Into the Future: Unveiling the Power of Partnerships, Technology, and Expertise,” where Rakuten Advertising leaders and industry experts will share insights.
Rakuten Advertising, a division of Rakuten Group, Inc., stands as a leader in the industry, delivering performance-driven, brand-centric ad solutions. With a commitment to driving engagement, sales, loyalty, and beyond, Rakuten Advertising continues to lead the way in the ever-evolving landscape of affiliate marketing. Discover more at RakutenAdvertising.com.
