Waymark, the trailblazing AI video creation tech company, and DanAds, the self-serve adtech powerhouse, have teamed up to automate the entire TV advertising journey. This dynamic partnership introduces a fully automated, white-labeled self-serve advertising infrastructure, bringing together Waymark’s comprehensive AI-generated creative production and DanAds’ cutting-edge self-serve advertising automation technology.
“Create” over “Upload”: A New Era in Media
Alex Perky-Stern, CEO of Waymark, remarks, “With the rise of CTV and its evident appeal for SMBs and local advertisers, this collaboration feels like the perfect merger for this moment in media. Combining the DanAds self-serve platform and Waymark plugin, media companies can turn the ‘Upload’ button into a ‘Create’ experience that activates and delights potential advertisers who want to get their product on air.”