Waymark, the trailblazing AI video creation tech company, and DanAds, the self-serve adtech powerhouse, have teamed up to automate the entire TV advertising journey. This dynamic partnership introduces a fully automated, white-labeled self-serve advertising infrastructure, bringing together Waymark’s comprehensive AI-generated creative production and DanAds’ cutting-edge self-serve advertising automation technology.
Unleashing Instant Ad Creativity: A Revolution in Advertising Dynamics
Waymark, recognized as a disruptive force in the advertising sector, has harnessed the transformative power of multiple generative AI models, sparking a revolution in ad creation. This pioneering approach enables Waymark to effortlessly generate professional, ready-to-air commercials in a matter of minutes, requiring nothing more than a simple website URL. Since the advent of 2023, their platform has sent ripples across the landscape of US and international broadcast, cable, CTV, and radio networks. Major players like FOX TV stations, Spectrum Reach, Gray Television, and Nine (Australia) have embraced the innovation, cementing Waymark’s reputation as a trailblazer in the industry.
Empowering Advertisers with Self-Serve Magic: Redefining Autonomy in Advertising
DanAds, at the forefront of self-serve ad automation technology, stands as a beacon of empowerment for advertisers worldwide. Their comprehensive self-serve advertising infrastructure goes beyond traditional realms, encompassing automated media planning, billing, reconciliation, and proposal automation. This eliminates the need for time-consuming manual processes, allowing advertisers to reclaim control over their campaigns. With a client roster featuring global heavyweights such as TripAdvisor, SoundCloud, Bloomberg, Zillow, Hearst, and Dow Jones, DanAds has solidified its position as a premier provider of self-serve advertising technology. The magic lies in the ability to put the power of precise targeting and campaign management directly into the hands of advertisers.
The Synergy of AI and Self-Serve: A Paradigm Shift in Advertising Dynamics
In a strategic alliance that marks a turning point in the advertising landscape, DanAds seamlessly integrates Waymark’s advanced AI system into its self-serve advertising platform as a plugin. This innovative collaboration empowers media firms to elevate their offerings by providing advertisers with instantly generated, engaging commercials directly within the campaign booking process. The marriage of AI capabilities from Waymark and the self-serve prowess of DanAds results in a seamless, all-in-one model. This not only slashes the demand for costly resources but also introduces a top-tier promotional channel accessible to millions of businesses. The outcome is a paradigm shift, bringing a new level of convenience and flexibility to the advertising industry, where AI and self-serve capabilities synergize to redefine the way campaigns are conceived, executed, and delivered. Advertisers can now navigate the landscape with unprecedented ease, creativity, and precision, setting a new standard for the future of advertising.
“Create” over “Upload”: A New Era in Media
Alex Perky-Stern, CEO of Waymark, remarks, “With the rise of CTV and its evident appeal for SMBs and local advertisers, this collaboration feels like the perfect merger for this moment in media. Combining the DanAds self-serve platform and Waymark plugin, media companies can turn the ‘Upload’ button into a ‘Create’ experience that activates and delights potential advertisers who want to get their product on air.”
DanAds
DanAds stands as the industry-leading provider of self-serve technology, with a mission to provide fully automated, white-labeled self-serve infrastructure to global media owners. The objective is to empower all departments within these organizations to redirect their focus towards revenue-driven tasks, eliminating the need for manual administration. Founded in 2013 by Peo Persson and Istvan Beres, DanAds took its first steps in a landscape where the concept of self-serve infrastructure was yet to be widely recognized. The founders foresaw the need for Publishers and Brands to reconsider their approach to selling inventory to Advertisers. Since its inception, this philosophy has remained at the core of the company’s mission.
The belief at DanAds is rooted in the idea that they can effect change by returning power to global publishers and brands. Their goal is to enable these entities to monetize their quality content and data in a transparent manner. Simultaneously, the company seeks to open up new demand channels and democratize the ability to advertise for Small and Medium-sized Enterprises (SMEs). This commitment reflects DanAds’ vision of reshaping the advertising landscape for the benefit of all stakeholders involved.
