IAB Unveils Updated Digital Ad Terms, Seeks Public Input Before Final Adoption

Major Overhaul of 2001 Agreement Aims to Eliminate Friction and Legal Bottlenecks

The Interactive Advertising Bureau (IAB) has published a long-awaited overhaul of its standard General Terms for Digital Advertising Agreements, launching a 60-day public comment window through July 21, 2025. The release follows more than a year of collaboration with hundreds of agencies, brands, publishers, adtech platforms, and legal advisors. [Read more…]

 

Adwave Launches Publicly, Making TV Ads Affordable for Small Businesses

Adwave, an advertising platform built for speed and simplicity, officially opened to the public on May 15, 2025. The service allows small businesses to create and launch a TV commercial in under two minutes, without hiring an ad agency or production team. Prices start at just $50.

The product had been in private beta, where it gained traction among small business owners and solo entrepreneurs. Now it’s open to everyone. [Read more…]

 

IAS and Nextdoor Partner to Strengthen Brand Safety in Local Advertising

Integral Ad Science (IAS), a global media measurement and optimization company, has announced a new collaboration with Nextdoor, the neighborhood-focused social platform. This agreement positions IAS as the first provider of pre-bid Brand Safety and Suitability Optimization for Nextdoor, bringing a stronger layer of assurance to advertisers. [Read more…]

Zefr, a major player in AI-based brand safety, has announced a new tool designed to help advertisers manage where their ads appear across Google’s Search Partner Network (SPN). Called the Pre-Screen Exclusion List Solution, this product allows advertisers to screen and exclude specific domains before any ad impressions are served, adding a strong layer of confidence to their campaigns. [Read more…]

 

Digital Economy Hits $4.9 Trillion, Now 18% of U.S. GDP

IAB Study Finds Internet Jobs Growing 12x Faster Than Overall Labor Market

The U.S. digital economy has officially entered heavyweight territory. According to new research released by the Interactive Advertising Bureau (IAB), internet-driven business now contributes $4.9 trillion to the national economy. That’s nearly one-fifth of total U.S. GDP. [Read more…]

QR codes aren’t new—but their potential for modern marketing is bigger than ever. Whether you’re tracking results, driving website traffic, or connecting offline and online campaigns, QR codes offer a low-cost, high-impact way to engage customers. Here’s why marketers everywhere are leaning into the QR trend—and how to use them wisely. [Read more…]