• About
    • History of Dallas SEO
    • SEO Expert Witness Service
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

traffic analysis tools

Home » Advertising » Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010

Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010

Posted By Bill Hartzer on November 30, 2009at 9:19 am

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. Over 800 small businesses were surveyed, each business having less than 500 employees. There were some vast differences between how money will be spent on email marketing and social media versus spending on banner advertising and search engine marketing (SEM).

From the survey, 74.1% of the survey participants are planning on increasing their use of email marketing while 68.3% plan on increasing their use of social media in 2010. These numbers are not that surprising since social media is a hot topic at the moment, and many companies are investigating ways to make use of social media like Facebook, Youtube, and Twitter among others. Email marketing continues to be a strong way to market products even for small businesses. Only 3.8% of the survey respondents stated that they did not plan to use email marketing at all in 2010, thus showing how valuable email marketing continues to be for the small business sector. The survey results for future usage of search engine marketing (SEM), and online banner advertising reflected an opposing future trend.

Future usage of online banner advertising for small businesses was not as promising with 54.2% of all survey respondents stating that they will not be doing online banner advertising in 2010. Of course, the survey results that showed only 23.8% stated that they did not wish to use search engine marketing (SEM) in 2010 are better numbers than those regarding banner advertising, but each set of of marketing data both reflect the idea that small businesses do not strongly view banner advertising, and SEM as prominant ways to promote their business. VerticleResponse stated that it is important for marketers to show how banner advertising, and SEM can be useful for small businesses.

From the look of things, one of the best ways to show small businesses the usefulness of banner advertising, and SEM is to point out that these advertising mediums can help drive traffic to their websites, and also help generate strong brand recognition within their prospective markets.

On a side note, 79.6% of the small businesses stated that they will not be using television marketing in 2010, while 72.7% do not plan on using radio advertising.

Filed Under: Advertising

traffic analysis tools

Listen to "Digital Marketing with Bill Hartzer" on Spreaker.

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • Travis Bliffen on Link Building and Link Building Strategies April 6, 2021
  • Minimizing the Risk of Having Your Domain Name Stolen March 17, 2021
  • Beware of Google Ads Email Phishing Attempts March 9, 2021
  • Rebranding Your Business with the Brand Doctor Henry Kaminski, Jr. March 4, 2021
  • Moz Announces Speakers for 16th Annual MozCon Virtual Conference March 2, 2021
  • RightoftheDot Live Online Domain Auction February 25 February 18, 2021
  • Jabez LeBret on Digital PR, Journalism, and Media Coverage February 5, 2021
  • Someone Stole My Domain Name: Here’s What You Do February 1, 2021
  • 23 Top Level Domains TLDs Up for Auction January 27, 2021
  • GotConn Privacy Search Engine Launches January 26, 2021
  • Andrew Muller on Testing Google Ads Using Facebook Ads January 15, 2021
  • Mike Rhodes from Web Savvy On Google Ads January 8, 2021
  • How to Opt Out of Google Analytics December 16, 2020
  • Majestic Just Changed SEO and Linking Forever December 15, 2020
  • Yext Consumer Search Trend Predictions for 2020 December 8, 2020
  • SearchBox Launches SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization December 7, 2020
  • Google Poly is Shutting Down December 2, 2020
  • Domain Name Brokers Put FFF.com and HHH.com Domains Up for Sale December 1, 2020
  • Google Webmaster Tools Moves Twitter Account November 11, 2020
  • Email Deliverability, Setting Up DMARC, DKIM, and SPF on Your Domain October 29, 2020

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (201)
  • Google (228)
  • Internet Marketing (24)
  • Internet Usage (84)
  • Link Building (52)
  • Local Search (38)
  • Marketing (179)
  • Marketing Foo (30)
  • Pay Per Click (2)
  • Podcast (11)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (156)
  • Search Engines (203)
  • Social Media (187)
  • Tech (7)
  • Web Analytics (16)




Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2021 by Bill Hartzer and Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use
Go to mobile version