Just recently, Joe Hall spotted a Google search result that, according to him, looks weird. It appears to me as though it’s just a new version of a Google AdWords ad that is being used in this case. And Google appears to be testing this new ad format. But according to Mark Traphagen, it’s actually a version of the knowledge graph card that Google is testing.
Take a look at the search for “who is lookup” in Google.
Note that whois is misspelled in the search query:
Also showing is the expanded “not useful”, “useful”, “awesome” feedback links that show up when you click the “feedback” link towards the bottom of this section of the search results.
It looks to me like this info is essentially a new version of a Google AdWords ad. Here’s why:
I was able to find the same exact ad, with the same exact heading and text, show up as a sponsored ad on another website:
The “feedback” link is actually a way for Google to test this ad format. It doesn’t say that it’s an ad. But since it’s showing up in other sponsored ad areas on other sites, then it’s definitely an ad.
Hat Tip to Joe Hall for pointing this out, though. More discussion on his Google Plus post.
I am concerned, though, that this is actually an ad (which is clearly is, to me) and that it’s not labeled as such. So, what do you think? Is this an ad (that’s not labeled) or is it actually part of the Knowledge Graph? And why would it show up for a misspelling and not the “real” keyword, spelled correctly?