The Advertising category on BillHartzer.com highlights the latest developments shaping the marketing and media landscape. This section features timely news coverage, industry analysis, and expert commentary on campaigns, ad technology, brand strategy, and the companies driving innovation in digital advertising. Articles dive into real-world examples, breaking announcements, and the trends influencing how brands reach audiences today. Whether it’s a major acquisition, a new platform feature, or shifts in consumer behavior, these posts offer clear, informed insights from Bill Hartzer’s seasoned perspective in the advertising and digital marketing space.
The Interactive Advertising Bureau (IAB) has released its latest report, painting a vivid picture of where television and video advertising dollars are heading in 2025. Digital video is expected to capture nearly 60% of all TV and video ad spending next year, with Connected TV (CTV) leading the charge after a strong rebound in 2024. [Read more…]
Inductees into the Class of 2025 AAF Advertising Hall of Fame (Photo credit: Akintayo Adewole for DRKR PXLS)
Over 1,000 advertising professionals, clients, and industry stakeholders gathered at Cipriani Wall Street in New York City to witness a celebration decades in the making. The American Advertising Federation (AAF) inducted eight individual trailblazers and one standout corporation into the 2025 AAF Advertising Hall of Fame, marking what the industry calls its biggest night of the year. [Read more…]
The digital advertising market in the United States showed remarkable momentum in 2024. According to the Interactive Advertising Bureau’s (IAB) new “Internet Advertising Revenue Report,” industry revenues climbed 14.9% year-over-year, reaching $258.6 billion. This marks the strongest growth since 2021 and demonstrates the digital sector’s ability to thrive even under pressure. [Read more…]
In a major move for home services businesses like HVAC contractors, electricians, and plumbers, Scorpion and ServiceTitan announced the launch of Capacity Marketing Engine. This new AI-driven solution is built to fix a familiar headache: wasting money on ads when the schedule is already full, or scrambling for jobs during slow spells. [Read more…]
Sovrn, a tech platform for publishers and content creators, has launched a new advertising product called Commerce Audiences. The goal: let advertisers reach people who are actively shopping—and do it with greater accuracy and speed than traditional methods. [Read more…]
New research from CreativeX is sending a clear message to advertisers: your creative quality might be quietly draining your media budget. [Read more…]