Bill Hartzer Weekly Update – November 12, 2014

Google Updated the Knowledge Graph, and State of Search conference next week.
I only have one update this past week, as it was a short (but busy) week last week, with traveling at the end of last week.

Google Knowledge Graph Update

Last week Google updated the Knowledge Graph, which includes data from various sources like Freebase.com to populate informational data in the search results. Here’s an example of the Knowledge Graph at work (a search in Google for “Bill Hartzer”:

The above “knowledge graph” data shows on the right side of the search results when you search for my name. I was able to get this to show up because I have a Freebase.com listing.

I highly recommend that you see if you can get yourself a Freebase.com page. Here’s more about it on my post:

https://www.billhartzer.com/pages/google-updates-knowledge-graph-data/

State of Search Conference
The State of Search Conference is next week, being held in Dallas. I’ll speaking, and it will be a great conference. More about it on the website:

http://www.stateofsearch.org/

SocialCentive Twitter Marketing Software Free Trial
SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. You give it a list of keywords (and a location if you want) and anyone talking about that particular keyword from that location pops up on your dashboard. You can then easily reply to them.

Let’s take, for example, a car dealership. If they entered “new car” or “new car dealer” and “Dallas, Texas”, they’d see people talking about new cars. And if someone tweeted to their friends, asking them who they recommend, that tweet would come up. Then, the new car dealer could respond to them, giving them, let’s say, an offer code for $1,000 off a new car.

As you continue to use SocialCentiv, it learns what you like and what you don’t like— and gives you more tweets of what you like so you can respond to those people. Cool part of this is that it’s $49 a month for all-you-can-use of it.

I’ve arranged for a free trail, as a reader of my weekly updates. No commitment, you can cancel at any time. Here’s a link to try it out:

https://www.billhartzer.com/socialcentiv

and here’s the post that I wrote about it:
https://www.billhartzer.com/pages/using-socialcentiv-twitter-marketing-software-lead-generation/

That’s it for this week. I usually send an update weekly, unless there is some sort of “big news” or issue that comes up that warrants an update.