SuperOrdinary, a renowned global growth partner and brand accelerator, has officially unveiled its comprehensive suite of TikTok Shop solutions for leading lifestyle brands in the U.S. The announcement comes on the heels of SuperOrdinary’s tremendous success on the social platform in China, where it has been a key player since 2018.
SuperOrdinary is proud to announce strategic partnerships with industry-leading brands, including Milk Makeup, BABOR, BYRD Hair, and Never Have I Ever, as part of its full-service initiative. This groundbreaking endeavor offers these brands and others a single-point solution for TikTok Shop, with SuperOrdinary taking charge of everything from account setup to affiliate management, content production, live streaming, and more.
Julian Reis, the CEO and founder of SuperOrdinary, expressed enthusiasm about the massive opportunity the TikTok channel presents. He stated, “We are thrilled to collaborate with Milk Makeup, BABOR, BYRD Hair, and Never Have I Ever. These brands share our passion for social commerce, and our dedicated U.S. team of social commerce experts is working closely with them to replicate our continued success in China.”
The move is strategic, as U.S. consumers increasingly embrace entertainment-style shopping. With an estimated 33 million Americans expected to make purchases via TikTok Shop in 2024, and the U.S. live streaming e-commerce market projected to reach a staggering $67 billion in sales by 2026, SuperOrdinary aims to be at the forefront of this growing trend.
Tim Saunier, CEO of BABOR Cosmetics America, emphasized the transformative nature of their partnership with SuperOrdinary. He stated, “Through our partnership, we’re embracing the power of social commerce, particularly on TikTok, redefining our brand’s presence not just in the USA but globally.”
SuperOrdinary’s track record in China is impressive, with over 57,000 hours of live streaming hosted by its creator partners on TikTok and platforms like Tmall. The company’s China live streaming sales have surpassed $500 million to date, with over 1.1 million product orders. A testament to its success, SuperOrdinary recently concluded a $58 million Series B round in October, boosting its valuation to over $800 million.
Heading SuperOrdinary’s TikTok Shop operations in the U.S. is Gary Sang, a seasoned professional from Orca with a proven track record in launching and scaling brands on TikTok Shop. Sang brings valuable experience from his time working with Estee Lauder and Kimchi Chic Beauty.
SuperOrdinary plans to replicate its full-service e-commerce approach in the U.S., offering a range of services from TikTok Shop operation management to creator affiliate outreach, live stream shopping strategy, customized live stream set design, short video content strategy, advertising spend management, data analysis, performance optimization, customer service, and shipping and logistics.