In an exciting move for content creators worldwide, Planoly, the pioneering social media management tool created by creators for creators, has just unveiled a transformative brand relaunch. This marks a significant milestone in the company’s ongoing mission to empower content creators and streamline the social media management process.
Katelyn Sorensen, the CEO of Planoly, emphasizes the undeniable power of the creator economy, quoting Goldman Sachs’ estimation of the creator economy TAM at $250 billion. With 29% of Gen-Z aspiring to become content creators, Sorensen underscores the company’s commitment to supporting creators by evolving its brand and product. This relaunch marks a new era for Planoly, doubling down on creators and providing innovative tools to simplify workflows, empowering them to build profitable businesses.
Originally launched in 2016 as the first visual Instagram planner, Planoly has evolved into a comprehensive, multi-channel tool catering to every aspect of the creator workflow. Auto-posting capabilities now extend across seven social media channels, including Instagram, TikTok, YouTube, Facebook, LinkedIn, X, and Pinterest. Users can access essential content creation tools such as Canva integration and a hashtag manager, all within a single, streamlined workspace.
The new Planoly branding, crafted by the in-house team, draws inspiration from their diverse backgrounds in various niches, including beauty, design, fitness, and small business. The star in the logo symbolizes a creator’s passion and drive, a motif present since the brand’s inception. The refreshed brand colors aim to convey a friendly and unique feel, while the product experience remains focused on showcasing creators’ content and ideas.
Carra Sykes, the design director at Planoly, notes that the visual brand update aligns with the company’s commitment to continuous improvement. The visual brand, like the product itself, evolves to stay fresh and in tune with the ever-changing social landscape.
In addition to the relaunch, Planoly introduces its AI Caption Writer, a game-changer for creators seeking to level up their content. This auto-magic AI tool, powered by GPT 3.5, enables creators to maintain their authentic voices while experimenting with different writing styles, such as ‘Your in-the-know bestie,’ ‘Corporate slay,’ ‘Everyone’s favorite teacher,’ or ‘The eclectic artist.’
As Planoly extends an invitation to creators to embark on their transformative social media journey, the brand emphasizes its renewed focus on empowering and serving as the ultimate social media-savvy sidekick to creators. To experience the revamped Planoly, creators can take advantage of a free 7-day trial of the tool.