Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Omnichat, an all-in-one omnichannel messaging platform, to unveil the future of conversational commerce. The trio showcased their innovative strategies at the “Future Commerce Summit: Redefining Customer Experience for 2024,” shedding light on the transformative potential of WhatsApp Marketing.
Omnichat, the designated WhatsApp Business Solution Provider for Meta, introduced its cutting-edge Omnichannel Social Customer Data Platform (Social CDP). This AI-powered platform enables businesses to collect customer data from various social media channels, creating a comprehensive Customer 360. By designing automated customer journeys and delivering personalized messages tailored to different personas, Omnichat empowers businesses to drive higher conversion rates and foster increased customer engagement.
Alan Chan, Founder and CEO of Omnichat, emphasized the significance of the Social CDP, stating, “Social CDP supports brands in creating a more comprehensive customer database, enabling the delivery of automated customer journeys with personalized messages. Targeted marketing campaigns, customized product recommendations, and instant communications can be implemented to connect customers with warmth.”