(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit.
Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Omnichat, an all-in-one omnichannel messaging platform, to unveil the future of conversational commerce. The trio showcased their innovative strategies at the “Future Commerce Summit: Redefining Customer Experience for 2024,” shedding light on the transformative potential of WhatsApp Marketing.
Omnichat, the designated WhatsApp Business Solution Provider for Meta, introduced its cutting-edge Omnichannel Social Customer Data Platform (Social CDP). This AI-powered platform enables businesses to collect customer data from various social media channels, creating a comprehensive Customer 360. By designing automated customer journeys and delivering personalized messages tailored to different personas, Omnichat empowers businesses to drive higher conversion rates and foster increased customer engagement.
Alan Chan, Founder and CEO of Omnichat, emphasized the significance of the Social CDP, stating, “Social CDP supports brands in creating a more comprehensive customer database, enabling the delivery of automated customer journeys with personalized messages. Targeted marketing campaigns, customized product recommendations, and instant communications can be implemented to connect customers with warmth.”
Meta’s WhatsApp Flows feature stands as a revolutionary tool, offering brands a dynamic platform to craft bespoke, all-encompassing experiences for users within the WhatsApp ecosystem. This innovative feature enables businesses to design intricate customer journeys, fostering seamless interactions and personalized engagements. Ashley Guo, the Strategic Partnerships expert at Meta, underlined the transformative potential of WhatsApp Flows, expressing confidence in its ability to not only drive customer acquisition and loyalty but, more significantly, to propel substantial growth in revenue.
Miramar Group, recognized as a trailblazer in the realm of omnichannel marketing, exemplifies the tangible benefits of adopting Meta’s WhatsApp Flows. The group witnessed an extraordinary fourfold increase in click-through rates compared to traditional eDM blasting. Lucy Cheung, Director of Group Marketing and Corporate Communications at Miramar Group, shared compelling success stories that underscored the effectiveness of WhatsApp Broadcast. Achieving an impressive 95% receive rate and a fourfold surge in click-through rates, Miramar Group successfully leverages Omnichat’s platform to centralize customer data. This centralized approach not only enhances the efficiency of customer service but also provides invaluable insights for monitoring campaign performance.
Swire Resources Limited, fueled by its unwavering commitment to innovation and customer satisfaction, experienced a significant boost in brand authenticity and credibility through verified WhatsApp accounts. Christine Tam, Senior E-commerce Manager at Swire Resources, highlighted the brand’s prowess in centralizing and managing WhatsApp inquiries efficiently using Omnichat. During the Double 11 sales event, Swire Resources strategically employed WhatsApp Broadcast messages to promote special offers, resulting in a notable upswing in customer engagement and conversions.
Omnichat’s expansive suite of chat commerce solutions, spanning across WhatsApp Business Platform, Facebook Messenger, and Instagram, serves as a unifying force, bridging the gap between the online and offline realms. By seamlessly integrating these platforms, Omnichat empowers businesses to capture opportunities in the ever-evolving omnichannel business environment. As enterprises increasingly recognize the transformative potential of AI-driven conversational commerce, Omnichat emerges as a pivotal player, reshaping the landscape of customer engagement and setting new standards for interactive and personalized brand interactions.
Omnichat’s Automation Flow
Unlocking a seamless automation flow that guides customers through every stage of their journey, Omnichat presents a comprehensive cross-channel messaging automation system. This innovative solution operates seamlessly on your website and various social messaging channels, enabling you to strategically engage with website visitors and guide them through a step-by-step conversion process—from anonymous visitors to subscribers, and ultimately to recognized customers and repeat buyers.
Key features of Omnichat’s automation flow include:
- Cross-channel Subscription: Seamlessly integrate subscription processes across multiple channels, allowing users to subscribe effortlessly through your website or social messaging platforms. This ensures a unified and user-friendly experience for those entering your customer journey.
- Cross-channel Tracking & Segmenting: Implement advanced tracking mechanisms to monitor user behavior across diverse channels. By segmenting users based on their interactions, preferences, and demographics, Omnichat empowers businesses to tailor their messaging and engagement strategies, ensuring personalized experiences for each segment.
- Cross-channel Remarketing Automation: Elevate your remarketing efforts by automating the process across different channels. Omnichat enables businesses to strategically re-engage with users who have interacted with their brand, ensuring a consistent and compelling presence throughout the customer journey. This not only boosts brand recall but also encourages repeat conversions.
In essence, Omnichat’s automation flow is a powerful tool that streamlines customer interactions, offering a dynamic and cohesive experience across various touchpoints. This robust system is designed to enhance engagement, foster brand loyalty, and guide users through a conversion journey that seamlessly transitions them from initial awareness to becoming repeat customers.
Founded in 2017 with its headquarter in Hong Kong, Omnichat is an omni-channel chat commerce solution provider that centralises customers’ conversations from WhatsApp Business Platform, Facebook Messenger, Instagram, LINE, WeChat and website live chat into a single platform to enhance efficiency.
Omnichat’s vision is to convert visitors to customers through chat. With strong presence in Asia Pacific, the company has built a solid reputation in serving local and international retail and e-commerce brands.
Leveraging online-merge-offline (OMO) sales integration, marketing automation, chatbots as well as customer service platform, Omnichat is committed to empowering brands to deliver personalized shopping experience and drive smart retail transformation.
Website: https://www.omnichat.ai/
WhatsApp: https://wa.me/85291925071/?text=EnquiryForWhatsApp
LinkedIn: https://hk.linkedin.com/company/omnichat-easychat
Facebook: https://www.facebook.com/OmnichatAI
