In a groundbreaking move to rescue Crypto Twitter from the clutches of bots and fake profiles, some of the most prominent names in cryptocurrency and NFT investing have thrown their weight behind the innovative social-fi company, /Reach. Notable backers include Seedphrase, Pranksy, Gmoney, Zeneca, Dingaling, and Mooncat2878, with previous investments in the likes of Blur, LooksRare, SuperRare, and NFTNow.
L’anamour and 8an, the visionary co-founders of /Reach, are on a mission to revolutionize the landscape of Crypto Twitter. Their dedication to resolving the persistent issues that have plagued the platform is evident in their resolute statement: “We’re here to change this, and we’ve built a fit-for-purpose protocol and gathered together some of the biggest names in crypto to help us achieve this mission.”
After a highly successful beta phase, which saw the active participation of over 6,000 users, the stage is set for /Reach’s grand debut on Monday, December 18th, at 14:00 EST, propelled by the innovative $REACH token.
At the heart of /Reach’s transformative mission lies a groundbreaking integration between Discord, the nucleus of closed crypto communities, and Twitter/X. This integration is designed to empower users, allowing them to promote their content to an engaged, audited user base while receiving remuneration for their contributions to the network effects. This unique approach is poised to revolutionize the Twitter experience, circumventing the prevalent issues posed by the platform’s algorithm and creating a space for authentic engagement.
In contrast to its status as the unofficial “home” of the crypto industry, Twitter/X has faced escalating criticism due to the proliferation of bots, fake followers, and a decline in engagement quality. A recent study exposed the staggering number of fake ‘bot’ followers associated with major crypto profiles, artificially inflating their communities and facilitating the promotion of projects with disingenuous engagement. Twitter/X is predicted to undergo a significant setback, losing nearly 10% of its active user base, despite Elon Musk’s efforts to combat these challenges, which have shown limited results.
Against this backdrop, the emergence of /Reach offers a glimmer of hope for the crypto community, presenting a viable solution to the problems that have long plagued Crypto Twitter. As the platform prepares for its full launch, the eyes of the crypto world are eagerly watching to see if /Reach can indeed live up to its promise of transforming the social media landscape and offering a haven for genuine engagement in the ever-evolving realm of Web3.
Seedphrase, renowned on Crypto Twitter and owner of rare Cryptopunks, announced his role as an advisor and investor in /Reach, stating, “The average organic engagement rate on X is only currently 0.05%. There is high demand for tools to help grow user engagement while being safeguarded from unpredictable algorithmic changes and competition.”
/Reach’s platform aims to foster a collaborative environment where creators and contributors unite to enhance the visibility of Web3 projects, offering rewards for their participation. Seedphrase sees /Reach as the ideal gateway for welcoming corporates into web3 with a true decentralized ethos.
The full launch of /Reach is scheduled for 14:00 EST on Monday, December 18th, with comprehensive details to be released on the project’s Twitter/X page.
ABOUT /REACH: Transforming Engagement in Web3
/Reach emerges as a revolutionary force in Web3, introducing a simplified, automated, and permissionless protocol for quality engagement, powered by the $REACH token. Founded by the dynamic duo of 8an, former venture developer at Rocket Internet and co-founder of art fractionalization protocol Particle, and Lanamour, a former private equity investor and the visionary behind vintage photography platform FocusBloc, /Reach has quickly become a beacon for those seeking to amplify their content organically.
This groundbreaking protocol enables brands, projects, communities, and individuals to tap into the network effects of a large, vetted, and audited audience, rewarding them for their valuable contributions. All rewards contributed by creators are reinvested back into the network, fostering a self-sustaining ecosystem.
Having garnered an impressive $1,000,000 in on-chain funding within 24 hours, /Reach boasts support from a stellar lineup of investors, including Seedphrase, Zeneca, Pranksy, Gmoney, Dingaling, Canary Labs, NxGen, PunkDAO, Mooncat2878, 0xSun, and others. These influential backers have not only provided financial support but have actively utilized the /Reach protocol during its beta phase, witnessing its transformative impact on communication strategies.
ABOUT SEEDPHRASE: A Pioneer in Web3 Luxury and Art
Daniel Maegaard, widely known as Seedphrase, has been a stalwart presence in the crypto space since 2013. Beyond his prolific role in web3, Seedphrase is deeply immersed in luxury fashion, music, and generative art. His vast digital art and NFT collection, including the exclusive 1/1 Cryptopunk#8348, reflects his status as one of the most influential figures in the space.
ABOUT ZENECA: Educator and Thought Leader in Web3
Roy Bhasin, popularly known as Zeneca, stands as an educational pillar in the realm of web3. Renowned for his contributions to NFT onboarding through Twitter/X posts, Zeneca has left an indelible mark with the founding of ZenAcademy and 333Club. Despite entering the digital collectibles space more recently, his focus on value creation and knack for simplifying complex topics solidify his position as a thought leader in crypto.
ABOUT PRANKSY: NFT Maestro and Collector Extraordinaire
With an impressive following of almost 500,000 on Twitter/X, Pranksy is synonymous with NFT collecting and trading. The apex of the NFT world, Pranksy has achieved remarkable success, having sold over 1,250 Bored Apes and traded over 1,000ETH worth of CryptoPunks.
ABOUT GMONEY: Web3 Pioneer and Ape Enthusiast
Known by the alias GMONEY, this founder and collector is a trailblazer in the web3 space. Instantly recognizable by the rare ape CryptoPunk used as his profile picture, GMONEY is the mastermind behind Admit One, a membership-based group of NFT collectors, and the founder of 9DCC, a web3-based fashion brand.
ABOUT PUNKDAO: Decentralized NFT Investment Powerhouse
PunkDao stands as the largest decentralized organization holding punks. Their influence extends through Punk Ventures, a VC investment DAO with membership by application, demonstrating a commitment to investing in projects that shape the future of web3.