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Home » Search Engine Optimization » Organic Search Engine Listings

Organic Search Engine Listings

Posted on January 26, 2007 Written by Bill Hartzer

Also called natural search engine listings, these are listings that search engines do not sell. Search engines use search engine robots (computer programs also called search engine crawlers) to find web pages. Once these web pages are found, the search engines used sophisticated techniques to determine what a web page is about and compare that web page with all other web pages that they have found. They then rank those web pages in order of importance–and when a search is performed at their search engine they display a listing of search results that includes those rankings.

Organic search engine listings are different than Pay Per Click (PPC) advertising, which is also displayed on a search engine’s results pages. A company must use a search engine optimizer to optimize their website’s web pages and perform a strategic link building campaign in order to achieve top organic search engine listings. It is often very time consuming to perform these tasks, and as a result, usually costs more than Pay Per click advertising. However, the rewards can be much greater as potential buyers of a company’s products or services view the organic search engine listings different than paid advertising, perhaps more un-biased.

Filed Under: Search Engine Optimization

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About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide.

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