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Home » Google » Google Not Encrypting All Web Searches

Google Not Encrypting All Web Searches

Posted on December 23, 2013 Written by Bill Hartzer

At this point, I have become pretty used to Google encrypting all search queries at Google.com. At least for their organic search results. You just won’t get to see what someone searched for at Google (what keyword they used) when hitting your site. But, apparently Google is not encrypting all search queries.

From time to time, if you look at your site’s web analytics, you will notice that there are still some search queries at Google.com that are not encrypted. In other words, the keyword someone used to come to your website actually shows up, in analytics.

Let’s take a recent example. I just experienced a case where the search query was not encrypted. Take this query:

google not encrypting searches

In this case, the query is:
how facebook likes can change google rank

What’s interesting to me is that I went to Google.com and tried the same search query while logged in:

updated-google-search-encrypted

And it showed up as being encrypted, as in the above search query, when I was logged in.

But, then I did it again, when I was logged out of Google:

google search logged out

And the search query was STILL encrypted even though I was logged out. In this case of the search query that was not encrypted, I have no way of knowing if the user was logged in or logged out. But, in this case, there is no way that someone is just ‘faking’ this search query. The search query is just too random (and I actually DO rank for that query).

In this case, I don’t think it’s this where you can stop Google from encrypting your searches.

Filed Under: Google, Search Engines

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide.

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