Marketo, a company that provides business to business marketing automation software, is launching Marketo Search Marketing. Marketo Search Marketing comes in two modules, one called “Marketo Pay-Per-Click” and one called “Marketo Landing Pages”. Marketo Pay-Per-Click aims to improve the performance of PPc campaigns. Marketo Landing Pages aims to traffic into leads by letting users create, publish and test landing pages. Microsoft PowerPoint-like interface.
Marketo Pay-Per-Click uses a bid optimization algorithm to maximize business results for your budget. Marketo Pay-Per-Click allows you to make “what if” forecasts for leads and opportunities generated from search, to discover new keywords.
Marketo Landing Pages tries to turn traffic into leads by letting users create, publish and test landing pages.
Marketo optimizes the process of generating leads using pay-per-click search engine marketing — from finding keywords to optimizing bids to publishing custom landing pages.
By managing clicks and conversions in the same system, Marketo bridges the gap between getting traffic and converting traffic into leads. Delivered as an on-demand service, you can begin optimizing PPC campaigns using Marketo in less than five minutes, with no IT support.
If you’re using salesforce.com, leads are uploaded directly into Salesforce. This allows you to track and report which clicks turn into leads. Marketo automatically uses this data to learn how to optimize the PPC bids.
Marketo Search Marketing is available right now for about $50 US dollars per month. More information is available at their site, www.marketo.com.
Marketo was founded by former Epiphany executives David Morandi and Phil Fernandez. Epiphany was acquired by SSA Global, now part of Infor, in 2005.