• About
    • History of Dallas SEO
    • SEO Expert Witness Service
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

traffic analysis tools

Home » Search Engine Marketing » Marketo Launches Automated Search Marketing Solution

Marketo Launches Automated Search Marketing Solution

Posted By Bill Hartzer on May 21, 2007at 7:15 am

Marketo, a company that provides business to business marketing automation software, is launching Marketo Search Marketing. Marketo Search Marketing comes in two modules, one called “Marketo Pay-Per-Click” and one called “Marketo Landing Pages”. Marketo Pay-Per-Click aims to improve the performance of PPc campaigns. Marketo Landing Pages aims to traffic into leads by letting users create, publish and test landing pages. Microsoft PowerPoint-like interface.

Marketo Pay-Per-Click uses a bid optimization algorithm to maximize business results for your budget. Marketo Pay-Per-Click allows you to make “what if” forecasts for leads and opportunities generated from search, to discover new keywords.

Marketo Landing Pages tries to turn traffic into leads by letting users create, publish and test landing pages.

Marketo optimizes the process of generating leads using pay-per-click search engine marketing — from finding keywords to optimizing bids to publishing custom landing pages.

By managing clicks and conversions in the same system, Marketo bridges the gap between getting traffic and converting traffic into leads. Delivered as an on-demand service, you can begin optimizing PPC campaigns using Marketo in less than five minutes, with no IT support.

If you’re using salesforce.com, leads are uploaded directly into Salesforce. This allows you to track and report which clicks turn into leads. Marketo automatically uses this data to learn how to optimize the PPC bids.

Marketo Search Marketing is available right now for about $50 US dollars per month. More information is available at their site, www.marketo.com.

Marketo was founded by former Epiphany executives David Morandi and Phil Fernandez. Epiphany was acquired by SSA Global, now part of Infor, in 2005.

Filed Under: Search Engine Marketing

traffic analysis tools

Listen to "Digital Marketing with Bill Hartzer" on Spreaker.

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, LLC, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management.

Recent Posts

  • RightoftheDot Live Online Domain Auction February 25 February 18, 2021
  • Jabez LeBret on Digital PR, Journalism, and Media Coverage February 5, 2021
  • Someone Stole My Domain Name: Here’s What You Do February 1, 2021
  • 23 Top Level Domains TLDs Up for Auction January 27, 2021
  • GotConn Privacy Search Engine Launches January 26, 2021
  • Andrew Muller on Testing Google Ads Using Facebook Ads January 15, 2021
  • Mike Rhodes from Web Savvy On Google Ads January 8, 2021
  • How to Opt Out of Google Analytics December 16, 2020
  • Majestic Just Changed SEO and Linking Forever December 15, 2020
  • Yext Consumer Search Trend Predictions for 2020 December 8, 2020
  • SearchBox Launches SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization December 7, 2020
  • Google Poly is Shutting Down December 2, 2020
  • Domain Name Brokers Put FFF.com and HHH.com Domains Up for Sale December 1, 2020
  • Google Webmaster Tools Moves Twitter Account November 11, 2020
  • Email Deliverability, Setting Up DMARC, DKIM, and SPF on Your Domain October 29, 2020
  • The Bing Search Engine is Now Microsoft Bing October 6, 2020
  • Beck Power on Building Authority on Social Media and Repurposing Content October 2, 2020
  • Naira Perez on Paid Media, and an Intro to Social Paid Media, and Audiences September 17, 2020
  • Fake Birth Date Used on Google and Apple Accounts Is on Credit Report August 17, 2020
  • What is Bill Hartzer Disease? July 20, 2020

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (200)
  • Google (228)
  • Internet Marketing (24)
  • Internet Usage (84)
  • Link Building (52)
  • Local Search (38)
  • Marketing (179)
  • Marketing Foo (30)
  • Pay Per Click (1)
  • Podcast (9)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (47)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (156)
  • Search Engines (203)
  • Social Media (187)
  • Tech (7)
  • Web Analytics (16)




Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2021 by Bill Hartzer and Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use
Go to mobile version