ICONSTAFF has an opening for an Organic Search Marketing Strategist. The Organic Search Marketing Strategist applies their SEO and Marketing skills and experience to develop SEO campaigns that increase visibility, drive qualified traffic to their client’s sites and build/buy tools to help the SEO group become more effective.
Job responsibilities include:
Developing the organic search strategy
— Review all relevant material or attend meetings to gain a full understanding of their client’s marketing/site goals and objectives
— Translate client’s marketing goals into a responsible and successful organic strategy based on your knowledge of the search engine algorithms
— Communicate your strategy directly to their client, including onsite visits
Creating detailed SEO recommendations
— Develop keyword strategies for optimal on-site performance
— Provide detailed site analysis
— Provide actionable competitive analysis
— Develop detailed recommendations for site changes
— Develop a comprehensive linking strategy
Monitoring progress and adjusting the optimization strategy accordingly
— Establish SEO audit baselines
— Establish SEO performance baselines
— QA all SEO recommendations, before and after launch
— Analyze monthly search engine performance reports to determine if new optimizations are needed
— Monitor client site and competitor site changes
Improving SEO expertise
— Stay updated with new search engine algorithm changes and tactics
— Write client-ready POVs and internal SEO standards documents
— Keep abreast of latest search engine trends and news
— Recommend and research new tools and offerings (e.g. social search, reputation mgmt., local search etc.)
— Participate and occasionally lead SEO team meetings
— Mentor junior SEO Specialists
Assisting in Sales process
— Assist on renewal activities
— Upon request, analyze prospective sites for sales opportunities
Experience/Education
— BA or BS required in Marketing, IT or a related field
— 3-5 years experience in organic Search Engine Optimization
— 1-3 years writing/editing web pages
— 1+ years of experience in web development
— Experienced client-facing presenter
— Ability to handle multiple clients simultaneously
— Excellent writing and communication skills
— Proficiency with a variety of SEO tools (indexing, on-page and linking)
— Proficiency with MS office tools
This role is Boston and New York based with compensation packages between $70k and $120k commensurate with experience. Please contact Domenic Costagliola for more information:
Domenic Costagliola
ICONSTAFF
Work: 978-521-9190 x12
LinkedIn: http://www.linkedin.com/in/domcosta1
Facebook: http://www.facebook.com/people/Domenic-Costagliola/1009087869
Twitter: http://twitter.com/DomCosta1
