• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer - 2019 Search, Marketing, Tech, and Domain News

Bill Hartzer on Search, Marketing, Tech, and Domains.

names

Home » Search Engine Marketing Firms

SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Posted By Bill Hartzer

Vizion Interactive, an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks. The majority of the employees at Blueglass, based in Tampa Florida, have left the company recently, and Blueglass apparently as a company (in the US) is collapsing.

The following is a screen capture of the Google AdWords ads that Vizion Interactive is currently running (as of the posting of this post):

SEO Agency

Originally posted on Jeremy Schoemaker’s Facebook page, Mark Jackson, the President and CEO of Vizion Interactive, had this to say about why they are running Google AdWords ads targeting Blueglass:

I’m the President of Vizion Interactive and thought I’d provide a perspective on this. I am friends with Richard Zwicky and had a lot of respect for what the folks at BG were able to do. That said, as you are – I’m sure – aware, BG has not provided any direct notice to their clients that they have shut down. And, in case you weren’t aware, even employees of BG have received no formal notice and have no idea (for example) if they still have healthcare insurance.

Since the “shut down”, I have interviewed many former BG folks (wonderful people) and while we may be marketing ourselves to former BG clients, we are also trying to bring on board former BG employees. To me, this is not a “bad thing”. I have witnessed my fair share of “bad” in our Industry and try to be part of the solution; not the problem. I didn’t create this mess. However, if I can, in some small measure, help folks find work (I’m told that 35 employees and as many as 35 F/T contractors were affected), I’m gonna do that.

The big question here is really whether or not bidding on a competitor’s keywords (or, in this case, the competitor’s brand name) is acceptable, and whether or not you should bid on a competitor’s brand name when that company is losing customers? Essentially, one could argue that Vizion Interactive’s motive is to “poach” clients away from Blueglass, a company that so publicly is failing.

To be fair here, I have to disclose that I formerly worked for Vizion Interactive.

Update:
Vizion Interactive apparently launched this campaign the day after the news about Blueglass broke.

Vizion Interactive, Blueglass, Greg Boser Tweet

Vizion Interactive is one of the companies rallying around Blueglass to hire their employees, as they were terminated from the company in mid-April 2013.

Related Posts:
  • 47 TakeAways from Google’s John Mueller’s AMA on Reddit47 TakeAways from Google’s John…
  • Should You Hire an SEO Consultant or an SEO Agency?Should You Hire an SEO Consultant or an SEO Agency?
  • Bill Hartzer SEO ConsultantBill Hartzer SEO Consultant
  • 56 Takeaways from Google’s Gary Illyes’ AMA On Reddit56 Takeaways from Google’s Gary Illyes’…
  • How to Tell If Someone Really Is a Digital Marketing ExpertHow to Tell If Someone Really Is a Digital Marketing Expert
  • History of Dallas SEO and The Start of DFWSEMHistory of Dallas SEO and The Start of DFWSEM

Filed Under: Search Engine Marketing Firms

BareMetal web hosting by HostDime

You May Like: Bill Hartzer’s Recent Posts

  • Slideshare Misconfigures SSL Certificate, Causes Downtime February 12, 2019
  • 56 Takeaways from Google’s Gary Illyes’ AMA On Reddit February 11, 2019
  • Wix Promotes SEO in Super Bowl LIII Ad, But Fails with Karlie Kloss Website February 4, 2019
  • What I Learned By Analyzing the Upcoming 2019 NamesCon Domain Auction List January 22, 2019
  • Twitter Fixes their Google Search Result Problem January 11, 2019
  • Using The eufyCam E Wire-Free HD Security Camera January 10, 2019
  • Google to Shut Down Small Business Community from Google January 3, 2019
  • Due Diligence on $750,000 Files.com Domain Name December 19, 2018
  • Grace Millane Case: Google Illegally Revealed Murder Suspect’s Name via Mass Email December 13, 2018
  • Is It Time for an SEO Code of Ethics? December 11, 2018
  • Did a Small Twitter Account Hijack Google Search Result for Twitter? December 6, 2018
  • Google Ads Training Mistake Cost $1.6m in One Hour December 6, 2018
  • Google Loads Maps Results over HTTP December 4, 2018
  • Does Google Prefer Domain Names Registered For a Long Time? November 1, 2018
  • I Upgraded to PHP 7, You’ll Never Guess What Happened October 26, 2018
  • Tech SEO: Conflicting Signals Can Cause Issues October 26, 2018
  • Google Launches .NEW Domains as Shortcuts October 25, 2018
  • Google Expands Dallas Office in Addison, Texas October 24, 2018
  • Use Google Chromecast Streaming Media Player to Stream While Traveling October 9, 2018
  • 56 Speakers to See and Meet at PubCon Pro Las Vegas 2018 October 3, 2018

DFWSEM logo

Jim & I are the original Founders of the Dallas/Ft Worth Search Engine Marketing Association.

Bill Hartzer is a Brand Ambassador for:



Industry Friends

WTFSEO
SEO By the Sea
WordPress Website Management
Jeff Lenney

Hartzer Consulting

Website and Marketing by Hartzer Consulting.

Connect With Bill Hartzer

Bill Hartzer on Twitter

Bill Hartzer on Google Plus

Bill Hartzer on Facebook

Copyright Bill Hartzer 2001 to 2018.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

Disclaimer – Privacy Policy – Terms of Use

.