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Home » Search Engine Marketing Firms » SEO Agency Launches Google AdWords Campaign Targeting Blueglass

SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Posted on April 29, 2013 Written by Bill Hartzer

Vizion Interactive, an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks. The majority of the employees at Blueglass, based in Tampa Florida, have left the company recently, and Blueglass apparently as a company (in the US) is collapsing.

The following is a screen capture of the Google AdWords ads that Vizion Interactive is currently running (as of the posting of this post):

SEO Agency

Originally posted on Jeremy Schoemaker’s Facebook page, Mark Jackson, the President and CEO of Vizion Interactive, had this to say about why they are running Google AdWords ads targeting Blueglass:

I’m the President of Vizion Interactive and thought I’d provide a perspective on this. I am friends with Richard Zwicky and had a lot of respect for what the folks at BG were able to do. That said, as you are – I’m sure – aware, BG has not provided any direct notice to their clients that they have shut down. And, in case you weren’t aware, even employees of BG have received no formal notice and have no idea (for example) if they still have healthcare insurance.

Since the “shut down”, I have interviewed many former BG folks (wonderful people) and while we may be marketing ourselves to former BG clients, we are also trying to bring on board former BG employees. To me, this is not a “bad thing”. I have witnessed my fair share of “bad” in our Industry and try to be part of the solution; not the problem. I didn’t create this mess. However, if I can, in some small measure, help folks find work (I’m told that 35 employees and as many as 35 F/T contractors were affected), I’m gonna do that.

The big question here is really whether or not bidding on a competitor’s keywords (or, in this case, the competitor’s brand name) is acceptable, and whether or not you should bid on a competitor’s brand name when that company is losing customers? Essentially, one could argue that Vizion Interactive’s motive is to “poach” clients away from Blueglass, a company that so publicly is failing.

To be fair here, I have to disclose that I formerly worked for Vizion Interactive.

Update:
Vizion Interactive apparently launched this campaign the day after the news about Blueglass broke.

Vizion Interactive, Blueglass, Greg Boser Tweet

Vizion Interactive is one of the companies rallying around Blueglass to hire their employees, as they were terminated from the company in mid-April 2013.

Filed Under: Search Engine Marketing Firms

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

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