• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » Search Engine Marketing Events » Software Marketing Perspectives Conference & Expo Coming Soon

Software Marketing Perspectives Conference & Expo Coming Soon

Posted on April 4, 2007 Written by Bill Hartzer

The Internet has not only changed the way people communicate with one another, but it has also changed the way businesses communicate with their customers, opening up a whole new way to market and advertise.

David Meerman Scott, author of The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing, and online media to reach your buyers directly, will be addressing the new rules of marketing and pubic relations in his session at the Software Marketing Perspectives Conference & Expo to be held in Boston May 23-25, 2007, the leading industry forum for high-tech product management and marketing professionals.

“When people visit your company’s website, they aren’t there to hear your slogan or see your logo again,” Scott says. “They want information, interaction, and choice — and you’d be a fool not to give it to them.”

The session promises to show attendees how to leverage the potential of Web-based communication, through a step-by-step action plan for harnessing the new rules of marketing and PR. It will include information on how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process, complete with case studies and real-world examples.

“Smart marketers who want to communicate with buyers directly, raise their company’s online visibility, and increase sales will discover what they need to put the new rules to work in their company,” Scott says. “You need to put away your company mindset and think like your buyers.”

Scott’s new book, entitled The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing, and online media to reach your buyers directly, is due from Wiley in June 2007. Scott has also authored Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers (2005).

Don’t miss Scott’s session at the Software Marketing Perspectives Conference & Expo, May 23-25, 2007, at the Boston Marriott in Newton, Mass. You may register here.

The event offers a spin-free zone where VPs and directors of technology product management can share experiences and network with each other. The conference program delivers on this year’s theme of “Empowering the Product Manager,” and also offers sessions for early career product managers in conjunction with the Association of International Product Marketing & Management.

The 2007 Software Marketing Perspectives Conference & Expo is produced by King Content Co. of 233 Needham St., Newton, MA 02464. Contact: John P. Desmond, Phone: (508) 668-9928.

Filed Under: Search Engine Marketing Events

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Unbounce Doubles Down on AI and Automation to Boost Go-To-Market Teams July 10, 2025
  • NameSilo to Acquire SewerVUE Technology in $2.45M Deal July 10, 2025
  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (316)
  • Google (260)
  • Internet Marketing (52)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (94)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·