Visual Sciences, formerly known as WebSideStory, has launched “Visual Sciences Bid 2.0”, a keyword bid management solution (a pay per click PPC bid management solution). This new version adds new capabilities and functionality in an attempt to streamline campaign management and increase ROI.
Visual Sciences, Inc. (NASDAQ:VSCN) is a leading provider of real-time analytics applications, This latest version, called Visual Sciences Bid 2.0, adds Yahoo! Search Marketing to the list of supported PPC (pay per click) search engines and has new infrastructure enhancements and features. The new enhancements and features include a new budget and listing management capability, an optimized user interface, and international character support.
Visual Sciences Bid 2.0 includes the following important enhancements:
— Yahoo! Support: Adds the Yahoo! Search Marketing Platform to the already supported Google AdWords(TM), increasing the application value for search enging marketers
— Improved Listing Management: Enables advertising creative to be leveraged across multiple ad groups, resulting in significant productivity gains to the ad management process
— Campaign Level Budget Management: Increases control over budgets by separating search and content network advertising spend
— Automated Bidding: Helps marketers achieve specific online CPA and ROI goals through auto-bidding rules
— Full International Character Support (Unicode): Enables global management of Search Engine Marketing (SEM) activity [Read more…]