Best Practices for Video Optimization

Photo courtesy akolmetz on

I’ve talked a lot about Search Engine Optimization in the past, and even a little bit about Social Media Optimization, optimizing your social media presence. My list of popular social media websites include sites like YouTube and MetaCafe. When submitting your video to these online video sites, did you know that you can optimize those videos so that they are bound to get more views? We all want our videos to get more views, right? Well, let’s talk a bit about video optimization and optimizing your videos for the online video sites.

Marketing Jive has a bunch of great tips here that are still relevant today, including:

– Make sure that your video clips are relevant and informative
– Give your video a Catchy Title
– Use Video as a Portal to other Content on Your Site
– Optimize your video for Important Key Phrases
– Provide Transcripts of your Videos
– Offer the Option to Embed Your Video

You might also want to check out the article from Stone Temple that include where to upload your videos (more about this below) and more tips about optimizing your video and even how to publicize your video.

Want to be a featured video on the YouTube home page? Well, go on over to David Dalka’s article and read up on getting to the front page of YouTube. He also offers tips about ranking well on the metrics, such as Most Viewed, Most Discussed, Top Favorites on YouTube.

Recently, I have noticed that is a great place to add your video, if you put your keywords in the title of your video there’s a good chance that it will rank well in Google. Whenever uploading a video, try to pay attention to tagging the video properly with the appropriate anchor text, title the video with anchor text and make sure you add your website’s URL to your profile page. I also like to send it out to all my friends, as well, so they know I’ve just added it.

Here is a list of online video sites where you can publicize your video. (paid service) (paid service) (non-commercial videos only) (paid service)

There’s also an interesting blog post at 10e20 about videos on YouTube.

Here are two video worth watching about video optimization:

If you would like to learn more about video optimization, and if you’re in the Dallas Texas area (or within reasonable driving distance, like in Austin, San Antonio, Houston, or even Oklahoma City), you might want to reserve the evening of July 15, 2009 on your calendar. The Dallas Fort Worth Search Engine Marketing Association (, an organization I helped found a few years ago, is hosting a meeting in the Dallas, Texas area (Richardson, Texas to be exact) about Video Optimization and how to optimize your videos so that they can get a lot of views on the internet.

On July 15 at 6:30pm at the Renaissance Hotel In Richardson Texas, the DFW Search Marketing Association will be hosting its monthly meeting on “Online Video Optimization – Strategies For Leveraging Online Video”. To purchase tickets for the event, go to

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  1. Francisco says

    Video is great for increasing traffic to your site, adding some kind of this rich content on your site and in a video portal and linking to your site is a great way to catch people.

  2. Pete Campbell says

    I think one of the key points to pick up on here is to ensure that your videos information, such as the Title & Description are always keyword rich. It’s also important that you distribute your videos across a few selected appropriate services (updating them to every video portal you can think of will causes problems long-term when you try to keep all of the accounts active).

    If your videos are podcast-friendly, then I would consider also submitting your videos to the iTunes store (using is an easy way to start this) as its a fantastic way to expand your online video presence, we do this for our podcast and we’re definitely seeing the rewards.

  3. 7 Marketing School says

    Videos can help in traffic and in marketing.But there are things to think before posting or advertising.. and you’ve given those ideas.. make sure it is very relevant to your topic and being catchy doesn’t require to much “catchyness” but make sure that you don’t miss the important ideas that you want to deliver…

  4. Gold Coins says

    I am looking forward to do some Video Optimization. I will love to follow some of your tips. Thanks!

  5. Commercial Loan Modification says

    We were planning to make a video regarding our site.
    And this is a very useful tips on how to optimize our video.

    Thanks a lot mehn.

  6. GBG Home Business Guy says

    Excellent tips and content – thank you. I’ve JUST decided to start implementing video into my marketing plan and I was about to purchase a few ebooks – I think I’ll start here instead. Wonderful video optimization information…

  7. Scary Videos says

    Terrific tips on video SEO. I’ve read some pretty convoluted recommendations lately. Video SEO is simple and straightforward. But I’m looking forward to the day when the search engines can read video content. Perhaps someday….

  8. Kid Craft Project says

    Thanks for this informative post. I have not planned to do video marketing, but it seems that this is the way to go now. Definitely some food for thought for those of us who are just starting to learn about various marketing techniques online.