Bill Hartzer

Yahoo! Local and R.H. Donnelley Expand Relationship

Yahoo! Local and R.H. Donnelley are expanding their relationship. This new agreement gives local businesses more exposure on the Yahoo! Local and Yahoo! Maps websites. The agreement is a part of R.H. Donnelley’s efforts to distribute their local advertiser content across their own network of websites as well as the local versions of other sites.

This new agreement will cover fourteen Western and Midwestern U.S. States where R.H. Donnelley already distributes their official print directory for Qwest, which is distributed under the Dex(R) brand name. Dex marketing consultants will “offer highly targeted and valuable placement on Yahoo! Local, the most visited destination for local information online with 30 million unique visitors across its network of local sites” according to R.H. Donnelley. The local business listings will also show up on on R.H. Donnelley’s own (under the Dex(R) brand) online local search website called

Dex advertisers’ listings will be show on Yahoo! here:

Featured Listings Sponsored listings with guaranteed placement on the first or second search results pages for broader exposure in a specific geography or category

Enhanced Listings Sponsored listings that offer the ability to add a detailed business description, photos, tagline and coupons to create greater online visibility for businesses and enhance their appearance within organic results

Yahoo! Maps Business Listings Sponsored listings within the context of a map-based view

R.H. Donnelley connects businesses and consumers through its broad portfolio of print and interactive marketing solutions. Small- and medium- sized businesses look to R.H. Donnelley’s experienced team of marketing consultants to help them grow their companies and drive sales leads. Consumers depend on the company’s reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services.

Update: Links in this post have been removed, as they weren’t working at last check. November 16, 2014.

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