Citysearch, owned by IAC, has agreed to acquire Insider Pages. Insider pages is a reviews-based local search company.
Insider Pages bills themselves as a site that “helps people find the best local businesses through recommendations from their friends, community, and expert reviewers. The site has more than 600,000 merchant reviews on local businesses in 30 markets across the U.S.” According to the comScore Media Metrix for January 2007, they have 2 million unique visitors every month.
Through this acquisition, Citysearch will offer over 1 million user reviews and local market directory information across more than 500 business categories.
According to their press release today, “When the acquisition is complete, Insider Pages will retain its distinct brand identity and positioning in the market, strengthening and complementing Citysearch’s growing local reach. Insider Pages will move its current operations and team to Citysearch’s San Francisco office.”