Conduit has released the first monthly results of their new Community Trends index where you can see what online communities are searching for.
Community Trends, like StumbleUpon, is moving beyond automated Web discovery to offer a way to see what others find useful or interesting on the Internet-–but the main difference, between Conduit’s Community Trends index and StumbleUpon and Google Trends is that Community Trends is based on online communities–the largest and most active ones in the Conduit Network, grouped into categories called community verticals exclusively by Conduit.
The Conduit Network consists of more than 12 million users who connect real-time with over 140,000 publishers via the Conduit community toolbar solution, which comes equipped with a set of community functionalities (such as chat, RSS, radio and messages) as well as community search and Web search powered by Google.
Conduit has the unique ability to identify community trends, regardless of community size. Each month, Conduit’s Community Trends will highlight energetic community verticals, such as this month’s Green Earth communities and in order to highlight small communities with interests that may be more off the beaten track, Community Trends will include a niche vertical each month. This month features the Club Penguin communities, built around the popular children’s game.
Community Trends, also like Google’s Hot Trends, identifies what the public is thinking about. The main difference, however, is that Community Trends is based on communities–the largest and most active ones in the Conduit Network, grouped into categories called community verticals exclusively by Conduit. The Conduit Network consists of more than 12 million users who connect real-time with over 140,000 publishers via the Conduit community toolbar solution, which comes equipped with a set of community functionalities (such as chat, RSS, radio and messages) as well as community search and Web search powered by Google.
October Highlights the Green Earth Communities
Each month, Conduit’s Community Trends will highlight one of these energetic community verticals, such as this month’s Green Earth communities. In September/October, news of Al Gore’s 2007 Nobel Peace Prize for his crusade to raise awareness about climate change drove Green Earth community searches for “Al Gore” and “climate,” among others. Additional top searches in this community vertical included “nuclear,” “dolphins” and “globalization.”
The data below is a sampling of the full Community Trends index. It shows the top five popular searches in several of the index’s community verticals. Additional community verticals include Sports, Education, Web Games, Online Radio, Jobs and Shopping. If you would like to view the complete Community Trends results, with the top 10 searches in every category, go here.
Green Earth
1. Al Gore
2. nuclear
3. climate
4. dolphins
5. globalization
Pets
1. dog
2. cat
3. donate
4. ASPCA
5. adopt puppy
Travel
1. London
2. New York
3. cheap tickets
4. Barcelona
5. flight deal
Music
1. MP3
2. Britney Spears
3. streaming
4. free music
5. music videos
Club Penguin (The October 2007 Niche Vertical)
1. penguin army
2. club penguin cheats
3. shooting games
4. rockhopper
5. penguin game for free
The Conduit Network consists of more than 12 million users who connect real-time with over 140,000 publishers via a community toolbar. Users surfing the Web are alerted of publishers in the Conduit Network, which facilitates brand awareness. Users can subscribe to publisher communities of choice with a single click, with no download and without sacrificing browser real estate. With the Conduit Network, publishers experience free exposure, achieving user acquisition in an unprecedented way.
Conduit is the leading platform for building online communities via community toolbars. Online publishers can use Conduit to quickly and easily create a free community toolbar to persistently connect with and engage their users via the browser. Consumers can use the myConduit toolbar to search and subscribe with one click to the hottest Web communities. Conduit delivers unprecedented community loyalty and site traffic for over 140,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, RE/MAX, TechCrunch, Blogdigger and small and medium organizations in 220 countries around the globe. Conduit’s innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, California.
