comScore, the company that measures the digital world, has released its monthly comScore qSearch analysis for October 2007. Google’s web sites remained at the top and had more than 6.1 billion searches which represented a 58.5 percent share of the search market.
According to comScore, October 2007 was a strong month for search activity–each of the five core search engines “achieved at least 5 percent growth in the number of searches conducted.”
October U.S. Core Search Rankings
In October 2007, Google’s web sites “increased its lead atop the core search ranking with 58.5 percent of U.S. searches, gaining 1.5 share points versus the previous month. Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.7 percent), Ask Network (4.7 percent) and Time Warner Network (4.2 percent).”
comScore Core Search Report*
October 2007
Total U.S. -- Home/Work/University Locations
Source: comScore qSearch 2.0
Share of Searches (%)
Point
Change
Oct-07 vs.
Core Search Entity Sep - 07 Oct -07 Sep-07
Total Core Search 100.0 % 100.0 % 0.0
Google Sites 57.0 % 58.5 % 1.5
Yahoo! Sites 23.7 % 22.9 % -0.8
Microsoft Sites 10.3 % 9.7 % -0.6
Ask Network 4.7 % 4.7 % 0.0
Time Warner Network 4.3 % 4.2 % -0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
In October 2007, Americans conducted 10.5 billion searches, which was a twelve percent increase versus September 2007. More than 6.1 billion searches were conducted at Google’s web sites during the month of October 2007, while Yahoo! Sites recorded 2.4 billion searches. All core search engines posted solid gains in search query volume in October 2007.
comScore Core Search Report*
October 2007
Total U.S. -- Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Oct-07 vs.
Core Search Entity Sep-07 Oct-07 Sep-07
Total Core Search 9,400 10,512 11.8%
Google Sites 5,356 6,151 14.8 %
Yahoo! Sites 2,227 2,405 8.0 %
Microsoft Sites 969 1,023 5.6 %
Ask Network 444 491 10.7 %
Time Warner Network 405 443 9.4 %
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
October U.S. Expanded Search Rankings
In the October 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with approximately 7.5 billion searches. Yahoo! Sites ranked second with nearly 2.6 billion searches, followed by Microsoft Sites (1 billion), Time Warner Network (905 million) and Ask Network (493 million). Ask.com saw particularly strong growth, gaining nearly 23 percent in search query volume versus September, while Facebook.com entered the ranking at number 9 with 152 million searches.
comScore Expanded Search Query Report
October 2007
Total U.S. - Home/Work/University Locations
Source: comScore qSearch 2.0
Search Queries (MM)
Percent
Change
Oct-07 vs.
Expanded Search Entity Sep-07 Oct-07 Sep-07
Total Expanded Search 13,018 14,457 11.1 %
Google Sites 6,593 7,468 13.3 %
Google 5,388 6,184 14.8 %
YouTube/All Other 1,205 1,284 6.5 %
Yahoo! Sites 2,381 2,577 8.2 %
Yahoo! 2,346 2,538 8.2 %
All Other 35 39 11.4 %
Microsoft Sites 999 1,044 4.5 %
MSN-Windows Live 966 1,007 4.2 %
Microsoft/All Other 33 37 12.1 %
Time Warner Network 843 905 7.4 %
AOL 397 433 9.1 %
Mapquest/All Other 446 472 5.8 %
Ask Network 445 493 10.8 %
Ask.com 226 277 22.6 %
MyWebSearch.com/ 219 216 -1.4 %
All Other
Fox Interactive Media 492 -1.8 %
MySpace 483 475 -1.7 %
All Other 9 8 -11.1 %
eBay 445 472 6.1 %
Craigslist.org 197 214 8.6 %
Facebook.com N/A 152 N/A
Amazon Sites 138 146 5.8 %
On a regular basis, I try to report internet usage and what’s going on in the search engine world.
