• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Internet Usage » comScore Releases First Public Report of Online Usage in Singapore

comScore Releases First Public Report of Online Usage in Singapore

Posted on March 27, 2009 Written by Bill Hartzer

comscore

According to a new report by comScore, Internet users in Singapore spend half of their time online using social and entertainment websites. This is the first public report of online usage in Singapore. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service.

One of the most notable aspects of the report is that people in Singapore spend more time sending instant messages. In fact, instant messaging has the largest share of Singaporeans’ time spent online.

According to the report, in “February 2009, more than 2.5 million people in Singapore age 15 and older accessed the Internet from home and work locations, consuming an average of 1,785 pages of content and accessing the Internet an average of 21 hours per person.”

comScore goes on to say that “Internet users in Singapore averaged 21 hours online per visitor during February, with online communication, entertainment, and social networking topping the list of how users were most likely to spend their time. Highlighting the particular significance of online communication in Singapore, Instant Messaging captured 24 percent of total minutes, making it the leading activity, while Web-based email accounted for 6 percent.

Singaporeans spent 14 percent of their online time at the Entertainment category, which includes popular Web brands like YouTube and MediaCorp, while social networking accounted for 8 percent.”


  Top Site Categories in Singapore Based on Time Spent  February 2009
  Total Singapore Internet Audience*, Age 15+ - Home &  Work Locations

  Source: comScore World Metrix

                       Share (%) of Total
                        Minutes Spent Online
  Total Internet             100.0%
  Instant Messengers       24.2%
  Entertainment               13.8%
  Social Networking            8.0%
  e-mail                           5.7%
  Online Gaming                2.4%
  Search/Navigation          2.3%
  Blogs                            2.1%
  Business/Finance            1.9%
  Community                    1.5%
  News/Information           1.3%
  All Other Categories      37.0%

  * Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

comScore says that “Google Sites ranked as the most visited Internet property in Singapore with 2 million visitors in February 2009, reaching nearly 80 percent of the online population. Microsoft Sites followed in second with 1.9 million visitors (77 percent reach), while Yahoo! Sites ranked third with 1.8 million visitors (70 percent reach).

Social networking sites also made an appearance in the ranking, including Facebook.com, which reached more than 1 million visitors and ranked as the fourth most visited property in February, and Friendster.com, which ranked sixth with 838,000 visitors.”

  Top Internet Properties in Singapore Based on Unique Visitors
  February 2009
  Total Singapore Internet Audience*, Age 15+ - Home & Work
  Locations
  Source: comScore World Metrix

                       Total Unique
                        Visitors (000)        % Reach
  Total Internet                 2,523           100.0%
  Google Sites                   2,009            79.6%
  Microsoft Sites                1,929            76.5%
  Yahoo! Sites                   1,757            69.7%
  Facebook.com                   1,128            44.7%
  Wikimedia Foundation
   Sites                           848            33.6%
  Friendster.com                   838            33.2%
  CBS Interactive                  529            21.0%
  Apple Inc.                       515            20.4%
  Ask Network                      510            20.2%
  WordPress                        475            18.8%

  * Excludes visitation from public computers such as Internet cafes or
    access from mobile phones or PDAs.

According to comScore qSearch, “221 million searches were conducted in Singapore in February, a 43-percent increase versus year ago. Google Sites led the search market with 146 million searches conducted (66 percent search market share), followed by Yahoo! Sites with 39 million searches (17 percent) and Baidu.com Inc. with 8 million searches (4 percent). Google searchers were also the most prolific with an average of 74 search queries per searcher during the month.”

  Top Search Properties in Singapore by Query Volume
  February 2009
  Total Singapore Internet Audience*, Age 15+ - Home & Work
  Locations
  Source: comScore qSearch

                                    Searches
                         Searches      Per       Share of
                           (MM)      Searcher     Searches
  Total Internet               221      100.6      100.0%
  Google Sites                 146       74.0       66.0%
  Yahoo! Sites                  39       27.8       17.4%
  Baidu.com Inc.                 8       29.2        3.8%
  Microsoft Sites                5        7.4        2.5%
  Ask Network                    5        9.2        2.2%
  Sohu.com Inc.                  5       24.2        2.1%
  FACEBOOK.COM                   4        8.0        1.9%
  FRIENDSTER.COM                 3        6.6        1.3%
  Wikimedia Foundation Sites     1        5.0        0.6%
  eBay                           1        8.6        0.5%

  * Excludes searches from public computers such as Internet cafes or access
    from mobile phones or PDAs.

Filed Under: Internet Usage

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide.

Recent Posts

  • ChatGPT Versus Google Bard: Which is Better? March 22, 2023
  • All Domain Names Need SSL: Parked Domains Are Losing Traffic, Revenue March 17, 2023
  • Google is Finally Sunsetting Google Glass March 16, 2023
  • Microsoft Teams Free Classic Shutting Down April 12, 2023 February 21, 2023
  • GoDaddy Customer Loses Domain Name Due to Auto Renew Fail February 9, 2023
  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (212)
  • Google (237)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (182)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·