Author Jon Bishop, former Director of Growth at Heap, has published 18 hours of Digital Marketing training over at Springboard. This appears to be a great way to learn the basics of digital marketing if you haven’t had any formal digital marketing training.
I took a look at the curriculum, and it seems to cover a lot of ground:
1. Introduction – Digital Marketing Learning Path
2. Fundamentals and Strategy
4. Measurement and Metrics
5. Conversion Rate Optimization
6. Organic channels
7. Paid Channels
8. Other Marketing Channels
I was certainly quite interested in seeing the Search Engine Optimization and “organic channels” content. The Beginner’s Guide to SEO section essentially is from Moz: “It may say beginner in the title, but this guide by SEO software company, Moz, is extremely comprehensive.” The Moz basis is a good start. But, I’m concerned over the next section, which is on on-page SEO: this section merely links to a YouTube video by Brian Dean: https://www.youtube.com/watch?v=EceSgY9bDnc. I won’t vouch for this video or what Brian Dean has to say in the video because I haven’t watched it.
The “SEO metrics” section, again, is just a link out to a video by Neil Patel. Frankly, I think linking out to a video by someone else is, frankly, just a cop-out. Why not create the content yourself? Anyone can just link out to a video or another site. What makes this Springboard curriculum that great?
So, essentially this author has pulled together some resources and websites, videos, and they’re linking out to them. I’m not sure how different this would be from me just writing a post about Digital Marketing basics and linking out to my favorite sites, articles, and videos?
More discussion on this over at Hacker News.