Identity Digital™, a trailblazer in linking the online world with domain names and related technologies, is highlighting the game-changing influence of new web addresses in boosting brand recognition and user engagement. Through the compelling success stories of Co.school, Cultural Currents Institute, and Levels.fyi, Identity Digital underscores the advantages of embracing new web addresses to thrive in the digital age.
Co.school: Building a Collaborative Learning Hub with a Unforgettable Domain
Founded in 2022, Co.school arose as a response to escalating social polarization, aiming to cultivate co-creative skills in individuals. The challenge was to find a web address that succinctly conveyed its mission of fostering collaboration. Kevan Gilbert, CEO and facilitator of Co.school, recognized the importance of a memorable domain name, and Identity Digital’s flexible terms enabled him to secure “co.school.” This choice resonates with its goal of bringing people together to learn and collaborate effectively.
Co.school’s approachability means that every day, new users are signing up to learn online — with no organizational hoops to jump through. The domain “co.school” has become synonymous with its mission, driving user engagement and enabling individuals to bridge gaps in communication and collaboration. “Our company name, Co.school, has become our name, logo, and our brand,” said Gilbert. “It’s the most concise way to convey our mission to ‘learn to work together’ and explain who we are and what we do, all in just two words.”
Cultural Currents Institute: Revamping Branding with a Strategic Web Address
Established in 2022, CCI has rapidly become a standout player in the PR and digital marketing industry. With a focus on digital marketing, branding, culture, public opinion, and consumer behavior, CCI, led by PR veteran Jack Carpenter, recognized the significance of a strategic web address.
Carpenter shares, “In one month, we saw our domain authority jump 31 points, and site visitors tripled, with over 25,000 visitors in a single week without spending a penny on ads,” emphasizing the remarkable results. “Our choice of ‘culturalcurrents.institute’ as our domain name gave us immediate credibility with media outlets and search engines. Journalists trust an ‘institute,’ and this choice helped break down skepticism.”
Levels.fyi: Transparency in Tech Salaries Through a Distinctive Domain Name
Established in 2017, Levels.fyi addressed the issue of non-uniform salary levels in the tech industry. Co-founders Zaheer Mohiuddin and Zuhayeer Musa sought a web address that encapsulated their mission to bring transparency to tech salaries and job levels. By choosing “levels.fyi” as their domain, they effectively communicated their purpose and stood out in a sea of “.com” addresses.
Within five years, Levels.fyi became the go-to source for tech job candidates seeking salary information, attracting the attention of industry giants like Amazon and Google.
“The name was descriptive and concise, succinctly capturing the essence of our service,” said Mohiuddin. “Plus, having the same domain and brand makes it easier for people to remember and share the site with others.”
The Power of New Web Addresses
Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world’s largest portfolio of nearly 300 TLDs such as .photography, .studio, .live, .technology, and .restaurant, Identity Digital supports around 25 million domains on its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees. For more informtion, visit identity.digital.