Something big just happened in the crypto world. And it didn’t come from a whitepaper, a pitch deck, or a Discord leak. It came from memes. Actual memes. [Read more…]

According to new research released by GoDaddy, nearly half of all small businesses now run primarily online. These businesses use websites, marketplaces, and—most heavily—social media to reach their customers. That sounds impressive on paper. But behind the scenes, many entrepreneurs are hitting a wall. [Read more…]

SOCi, a leader in localized marketing solutions, has just released findings that challenge how brands think about customer trust and discovery. According to its 2025 Consumer Behavior Index (CBI), consumers may be open to using AI tools like ChatGPT and Google Gemini for initial research—but they’re not buying based on what AI tells them. [Read more…]

 

Influencer marketing may be losing its grip. A new report from Typeform, titled Get Real: The Data on Influencer Marketing, suggests consumers are tuning out flashy content and turning up their skepticism. The report blends survey data and video responses from over 1,300 influencers, marketers, and consumers.

The findings paint a clear picture: connection beats curation. Flashy aesthetics and high follower counts no longer hold the weight they once did. People want truth over polish, and authenticity over algorithms. [Read more…]

 

Influencers Are Fueling Positive Change Across America

A new Mintel report has unveiled a striking trend: 41% of U.S. consumers now say social media influencers inspire them to make positive life changes. That figure marks a sharp 24% rise since 2022, when the number stood at just 33%.

The increase is even more pronounced among younger generations. Sixty percent of Gen Z (ages 18–28) and Millennials (ages 29–45) report feeling inspired by influencers. This generational breakdown highlights how social media platforms are no longer just entertainment hubs but active spaces for shaping personal development. [Read more…]

Nearly All Brits Struggle to Unplug on Holiday, New Survey Finds

New research from travel insurance provider InsureandGo reveals that nearly every British holidaymaker finds it difficult to put down their phone—even while trying to relax. According to the survey, 98% of UK adults admit to using their phones on holiday, with many checking messages, social media, bank accounts, and even work emails from their sun-loungers. [Read more…]