Influencer marketing may be losing its grip. A new report from Typeform, titled Get Real: The Data on Influencer Marketing, suggests consumers are tuning out flashy content and turning up their skepticism. The report blends survey data and video responses from over 1,300 influencers, marketers, and consumers.

The findings paint a clear picture: connection beats curation. Flashy aesthetics and high follower counts no longer hold the weight they once did. People want truth over polish, and authenticity over algorithms. [Read more…]

 

Influencers Are Fueling Positive Change Across America

A new Mintel report has unveiled a striking trend: 41% of U.S. consumers now say social media influencers inspire them to make positive life changes. That figure marks a sharp 24% rise since 2022, when the number stood at just 33%.

The increase is even more pronounced among younger generations. Sixty percent of Gen Z (ages 18–28) and Millennials (ages 29–45) report feeling inspired by influencers. This generational breakdown highlights how social media platforms are no longer just entertainment hubs but active spaces for shaping personal development. [Read more…]

Nearly All Brits Struggle to Unplug on Holiday, New Survey Finds

New research from travel insurance provider InsureandGo reveals that nearly every British holidaymaker finds it difficult to put down their phone—even while trying to relax. According to the survey, 98% of UK adults admit to using their phones on holiday, with many checking messages, social media, bank accounts, and even work emails from their sun-loungers. [Read more…]

Startup Led by AI Veteran Introduces a Social Network Where Bots Do the Work

A new AI startup wants to make bots do more than just answer questions or recommend playlists. Socontra, launched this week by AI researcher and entrepreneur Dr. Don Perugini, is building a network where AI agents interact directly with one another—no human input required. The idea is to automate everyday tasks, especially online shopping. [Read more…]

The Simon Wiesenthal Center (SWC) has released its 2025 Digital Terror and Hate Report Card, revealing widespread corporate failure to combat online hate, antisemitism, and extremist propaganda. Presented at events with the New York City Council and the California State Legislature, the findings offer a bleak assessment of how major platforms are handling harmful content. [Read more…]

 

In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route — and it is paying off in spades. [Read more…]