Shopping on social media may be convenient, but a new survey by AfterShip and Ipsos highlights one major roadblock: trust. Consumers are actively browsing on platforms like TikTok Shop and Instagram Shopping, yet the majority are hesitant to actually click “buy,” citing concerns about security and reliability. This “trust gap” is keeping shoppers from fully diving into social commerce, despite its rise in popularity. [Read more…]

McCune Law Group (MLG) has filed a whistleblower lawsuit against TikTok, accusing the social media giant of turning a blind eye to fraud and even possible links to terrorism. The case, filed on October 8, 2024, in Santa Clara County’s Superior Court, alleges that TikTok retaliated against an employee who raised alarms about serious criminal activity on its platform. [Read more…]

In today’s crowded marketing landscape, finding ways to stretch a budget without sacrificing quality is like finding a needle in a haystack. But that needle just got a whole lot easier to spot. #paid, a top player in the influencer marketing world, has just dropped its 2024 Creator Ad Report, revealing how creator licensing is reshaping how brands run their campaigns—and saving them a ton of cash in the process. [Read more…]

Hookle, known for its cutting-edge social media tools, has rolled out a powerful AI-driven app aimed squarely at micro-businesses. The app does it all—from crafting content to posting it and keeping tabs on performance—all from one handy mobile platform.

With more than 300 million micro-businesses globally, representing 90% of businesses worldwide, the need for accessible and straightforward social media management tools is growing fast. Hookle’s app removes the need for pricey agencies or frustratingly complex software, leveling the playing field for small businesses trying to carve out their place online.

“Our app makes social media management a breeze for everyone,” says Hookle’s CEO, Tero Seppälä. “Whether you run a tiny shop, work as a freelancer, or are an entrepreneur, Hookle lets you handle everything in one place. You don’t need any special skills, and you certainly don’t need to shell out money to an agency.”

One-Tap Magic for Social Media
Hookle’s app is designed to give micro-businesses an edge, and it gets right to work the moment a user connects their social account. AI jumps in to handle everything, including setting up profiles and offering instant post ideas in the user’s brand voice. This means there’s no headache-inducing setup process. In fact, the app generates posts, picks great images, and figures out the best time to post, all without requiring any heavy lifting from the business owner.

“We know how tough it is for small business owners to juggle social media on top of everything else. That’s why we designed something that’s simple to use but packed with powerful AI tools,” Seppälä adds. “People don’t want to spend hours figuring out social media—they just want to get back to running their businesses. And that’s exactly what Hookle helps them do.”

A One-Stop Social Hub
The Hookle app connects all of a user’s social accounts, from Facebook to Instagram and beyond, into one place. You can draft and schedule posts with ease and track how they’re performing across platforms. For small business owners, this means more time to focus on what matters: growing their business.

By making social media management something you can literally carry in your pocket, Hookle is empowering millions of micro-businesses to stand out online without all the fuss. And in a world where digital presence is key, Hookle’s app might just be the lifeline small businesses have been waiting for.

In a game-changing move for the e-commerce world, RedKangaroo, the innovative shopping platform, has just launched a first-of-its-kind cashback feature that rewards customers for social media interactions. This new initiative allows shoppers to earn money back simply by sharing their purchases on platforms like Instagram, TikTok, and X, transforming the traditional shopping experience into a win-win for both buyers and brands. [Read more…]

In a world where social media often feels like a popularity contest, a new platform is shaking things up. Enter Jambo, the latest innovation in the digital landscape, promising to revolutionize the way we connect online. Officially launched today, Jambo is set to change the game with its unique focus on equality and authentic interactions, offering a fresh take on social media that prioritizes genuine connections over follower counts and likes. [Read more…]

According to new research from Traackr, the leading performance-driven influencer marketing platform, the beauty sector is experiencing a significant increase in engagement. Traackr’s State of Influence: Beauty report, which includes insights from Pinterest, highlights the top beauty brands, creators, and trends making waves on social media. [Read more…]

Fospha has announced the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide designed to help brands leverage TikTok for exponential growth. As TikTok continues to dominate the social media landscape, this playbook is set to become an indispensable resource for digital marketers aiming to optimize their presence on the platform. [Read more…]

Thinkific has announced the launch of its new Pro and Elite paid plans on The Leap, a mobile-first platform designed to help creators turn their passion into profit. Building on the momentum of a successful beta phase that saw over 25,000 signups, these new plans offer advanced tools, enhanced support, and greater platform functionality to cater to both burgeoning and established creators. [Read more…]

 

A recent survey conducted by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has uncovered a significant trend in consumer behavior: nearly half of Americans (48%) have purchased products they saw in creator-generated content on entertainment apps or social media platforms. [Read more…]