• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Social Media » Are Google Plus and Google Plus One Going to Change Web Marketing?

Are Google Plus and Google Plus One Going to Change Web Marketing?

Posted on August 1, 2011 Written by Bill Hartzer

Larry Page, the CEO of Google Inc., declared Google+ stats: More than 10 million users of Google+ share and receive more than 1 billion items each day. Plus the G+1 button is served more than 2 billion times each day. A remarkable milestone indeed! But in Social media, the context of usage is more important than the numbers, and so we’ll see how the new wave goes.

Before we begin the discussion about the impact of +1 on SEO, it is best to make it clear that it is not going to ruin SEO services, but rather add another level to them.

Just like Twitter and Facebook, Google+1 has also got its own button now. This has a big impact on SEO. In fact, Google has added +1 tracker to webmaster tools using +1 metrics. For any URL, the +1’s come from all web sources. This includes paid results, organic search results, Google+, and the +1 buttons that you have used on your website or blog.

+1 on paid results do not cost extra to the advertisers- they appear automatically. This is actually good for them as it opens doors to many businesses, allowing them to merge their PPC and SEO marketing campaigns.

Google finds your URL
There are three ways in which Google can locate your URL:

1.+1 button code
It doesn’t have a link inside the tag by default. So if it isn’t changed, Google will search for the second step.

2. Canonical link

The link that is displayed here is of an outsourced call center website and not of a specific web page. In many cases, the canonical code is not present in web pages. So in that case, Google will go to step 3 and look for the web page URL that is shown in the address bar of the browser.

3. Address bar
As the last step, Google will look in the address bar of the browser to get the URL.

Against spamming
We know that Google has always been against spam. Take a quick look at all the big social networks and you will see that they have a lot of irrelevant content and spam, thereby making genuine content publishers struggle to get high organic results.

But as far as the +1 button is concerned, you can only give +1 when you are logged into a Google account. When you click on it once, you vote it up, and when you click on it twice, you un-vote it. So no matter how many times you click it, you can only get it up by 1 only.

And if you click too many times, Google tracks your IP address and displays a Captcha to prevent malicious activity.

Google Chrome already has the +1 extension, so we can +1 any web page- even if it does not have a +1 button installed. The difference between the +1 button and Facebook ‘like’ button is that Google has total control over its +1 button.

The verdict
+1 will make the search results more credible and relevant. It will fight spam and give more options to genuine publishers. In short, it is great for SEO, and it’s time for web marketing enthusiasts to take the Google+ project seriously.”

Don’t forget to add me on Google+.

Read What I’ve Written About Google+
How to Create a Google+ Page For Your Business
How to Get Your Google+ Posts Indexed in Google
Google Buys Illegal +.com Domain Name
Google Stops Indexing Google+ Posts
Why You Should Use Google+
How to Remove Circle Counts on Google+
How to Promote Your Personal Brand on Google+
Are Google+ and +1 Changing Web Marketing?
How to Increase Your Followers on Google+

Filed Under: Social Media

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide.

Recent Posts

  • ChatGPT Versus Google Bard: Which is Better? March 22, 2023
  • All Domain Names Need SSL: Parked Domains Are Losing Traffic, Revenue March 17, 2023
  • Google is Finally Sunsetting Google Glass March 16, 2023
  • Microsoft Teams Free Classic Shutting Down April 12, 2023 February 21, 2023
  • GoDaddy Customer Loses Domain Name Due to Auto Renew Fail February 9, 2023
  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (212)
  • Google (237)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (182)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·