There are countless ways to go about putting together a successful Internet marketing strategy for your small business.
For those overseeing the marketing plans, take a moment to look at your game plan to see if it involves Facebook. If it does not, you need to rethink your plans.
As many marketing pros can tell other marketing pros or small business owners trying to encompass marketing into their plans, having both an optimized and engaging Facebook status can be quite profitable to their company. With Facebook being the king of social media, the site exposes businesses to countless individuals that can turn into customers before their eyes.
In order to properly utilize Facebook in your Internet marketing plans, keep several things in mind:
• Define the audience – Any potentially successful marketing campaign starts with knowing exactly who the audience is one will go after. Monitor Facebook on a regular basis to identify which pages those that may potentially buy and/or advertise from you like;
• Keywords are key – Just as you want to use strong keywords in any blogs or white papers that you post to your site, it is also important to utilize relevant keywords for your Facebook efforts. Search engines act kindly to relevant keywords, meaning your pages are more likely to get hits in the process. Remember, you want as much visibility as possible, so key in on those keywords;
• What works for one may not work for others – As any Internet marketing head can tell you, a successful marketing campaign for one business may not work for another and vice-versa. Some companies may be hesitant to employ a social media tool like Facebook for their Internet marketing efforts if they see it not working for similar companies. Until you fully try it out for your business and your business alone, you will not know;
• Become an authoritative figure – One of the ways Facebook can assist Internet marketers is placing them as an authoritative figure in their particular market on the site. Along with enhancing the company’s brand, you can be seen as a leader in your market, something that will stand out to potential customers;
• You can zero in on advertising – Using Facebook in your Internet marketing strategy allows you to target your advertising to specific groups of people. Rather than throwing some advertising out there and seeing what sticks, focused advertising allows you to save both time and money;
• Don’t be a stranger – One of the major gaffes any Internet marketer can do when using Facebook to promote their company is to come and go. If you just show up at times to solicit people in order to have them become “fans” of your site, you are not properly playing the game. When you come across posts from potential clients that are of interest, you can not only share the item on the site, but also engage with them. They may have a question, comment etc. that you can address. As noted earlier, the more authoritative you come across the more you increase your odds of being able to sell them on your business;
• Give them a reason to learn about you – Lastly, and quite frankly one of if not the most important items, leave a call to action. Whether it is polls, contests, deals and coupons, free subscriptions to newsletters, links to free white papers, make sure you give viewers a reason to come to your site. When you give them something of value at no cost extra cost, they are more apt to want to come back to your site.
Not all Internet marketing campaigns will successfully employ Facebook, but that does not mean yours should not be trying it if not already.
Face the facts, each and every way you successfully spread the word about your company and what it has to offer consumers leaves you faced with one more potential client.