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Home » Social Media » Facebook Suggestions Fail

Facebook Suggestions Fail

Posted on November 25, 2013 Written by Bill Hartzer

Well, I am pretty used to it by now. Whenever you are on Facebook and you have “liked” a page, Facebook makes an attempt to show you pages that are “similar to” other pages, in an effort to get you to “like” those pages, as well.

I have to say, Facebook seriously got it wrong this time. I don’t know what they are using to determine why one Facebook page is similar to another page, but in this case it’s just WRONG, wrong, WRONG! A bit #fail for Facebook. Why can’t they get these things right? Here’s what Facebook recommended:

Facebook targeting fail

How on earth is the Mabank Police Department (the small-town police department in my hometown) similar to Extreme Mom, Lauren Przybyl (a local Dallas morning tv show personality) and the ULM Warhawks? I don’t even know who the ULM WarHawks are. In fact, they’re actually the University of Lousiana Monroe Warhawks, 3 hours and 38 minutes away from Mabank!

mabank to monroe louisiana

Really?!?!!!!

Okay, I get the fact that Lauren might be relevant here, as she’s from our local Dallas area Fox tv station. But let’s take the example of Extreme Mom? Uh, no. Extreme Mom is NOT the police department, and not related whatsoever. Unless, of course, our officers from the Mabank Police Department enjoy spending their time at the station watching Extreme Mom. I hope not.

Except, wait. Maybe because Extreme Mom loves to party (her logo has a martini glass in it) and the Mabank Police Department loves to bust those who have partied too much? Maybe that’s it? If that’s the case, then Facebook, you’re brilliant! 😉

What would be relevant? Perhaps other POLICE DEPARTMENTS in my local area, such as the Canton Police Department, the Gun Barrel City Police Department, or maybe even any other Facebook page that’s in my town, Mabank, Texas.

Facebook targeting? You get one big, lousy #FAIL from me today.

< / end of rant >

Have you seen even a better #fail of Facebook targeting? Let me know and don’t forget to send me a screen capture of it.

Filed Under: Social Media

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

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