• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

Home » Social Media » Use Social Video Marketing Strategies for a Competitive Advantage

Use Social Video Marketing Strategies for a Competitive Advantage

Posted on January 14, 2014 Written by Bill Hartzer

Social video is a highly engaging marketing strategy that can be used as part of a comprehensive internet marketing campaign.  There are numerous misconceptions about what “social video” truly is.  Social video marketing requires a paradigm shift that aligns with how effective marketing is approached today.

A Social Evolution in Marketing and Conducting Business

Current best practice in online marketing is heavily loaded in feedback from peers.  This new online social culture has the power to embrace or disparage brands.  Furthermore, social media encompasses numerous platforms in which different peers share a sense of community along with common interests online.  Consumers are more empowered than ever before.  The success of businesses largely depends on peer reviews and other forms of online endorsement. In addition, an engaging social video platform improves employee communications by creating a collaborative informal learning environment.

Social video can be best defined as adding a strong human element to online video.  Instead of simply posting a video on a social media site, social video increases customer value twofold.  First, the video content is of value to the viewer.  Second and arguably much more important, meaningful relationships with others occur as a result of the video.

Content, Conversations, Community

Social video marketing (SVM) is a three-step process.  First, engaging content is created.  Second, conversations arise from the content.  Finally, active participants in ongoing conversations start to feel a sense of community.  The right content can be used for different purposes.  Online video used for highly practical purposes (e.g. how to assemble a certain brand of desk or how to program a certain coffee maker) can improve overall customer experience by improving delivery methods of routine customer support. 

Other types of content that are more specific to brand philosophy can be used to further create a positive and effective brand persona. The concept of “shareability” is crucial in SVM.  Conversations and shares can be used to express fundamental thoughts and opinions via ongoing conversations on multiple social platforms. 

SVM Impacts Video SEO

Effective brand building and internet marketing are increasingly social in nature.  Search and Social have become increasingly intertwined in the past few years.  Social video can have a big impact on overall VSEO strategies.  After all, YouTube is the second largest search engine that boasts some prominent social features.  Positive social cues influence rankings in a positive way.  It’s simple and logical.   
Adopt a Social Paradigm Shift

Step away from different nuances of video production.  Focus on the following core elements of social marketing:

  1. Focus on real people.
  2. Provide a quality service.
  3. Promote meaningful dialogue.
  4. Engage others in conversations.
  5. Have a higher quality of engagement.
  6. Participate in the conversation.
  7. Be a part of a new community.

It is important to think about the core of what social media is.  Social video is simply one of many different forms of available social media marketing.

Embrace New Social Video Concepts

The largest takeaway point is to design video for real people first.  Search algorithms come second.  Instead of trying to market video to a machine, provide an engaged audience more than a product—provide a welcoming and positive community.  Go back to the basic idea of creating a superior customer experience, and throw in a little bit of keyword research on the side.

Filed Under: Social Media

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

Recent Posts

  • Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers September 29, 2023
  • RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media September 29, 2023
  • SmarTek21’s IntelliTek SearchAI September 29, 2023
  • ICANN Marks 25 Years September 28, 2023
  • AI Content Generation Market Projected to Reach $5.958 Billion by 2029 September 6, 2023
  • Indigo Ransomware Attack Impacted SEO, Led to Lost Revenue August 14, 2023
  • Internet Corporation Listing Service Invoice – Fake Invoice Scam August 8, 2023
  • Someone Stole My Domain Name: Here’s What You Do August 8, 2023
  • Pulsr: First AI Search Engine for NFTs Launches July 27, 2023
  • 2023 TechBehemoths Survey: SEO is Most Effective Method for Lead Gen July 13, 2023
  • Meta Launches Threads, Twitter Sends Cease and Desist Letter July 6, 2023
  • Squarespace Acquires Google Domains June 15, 2023
  • How to Submit Spammy, Deceptive, and Low Quality Web Pages to Google June 14, 2023
  • New HIPAA-Compliant Google & Facebook Campaign Tracking Available June 13, 2023
  • Google Search Engine Class Action Settlement: Google Referrer Header Privacy Litigation June 5, 2023
  • I Asked Twitter for SEO Advice. Here’s What They Said June 1, 2023
  • Web.com Launches AI Domain Name Generator and AI Writer Tools May 31, 2023
  • Artlist Launches AI-Powered Footage Search Engine May 30, 2023
  • Google’s Search Generative Experience According to Google Bard May 22, 2023
  • Is AIO the New SEO? May 10, 2023

Hartzer Domains

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • AI (2)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (215)
  • Google (241)
  • Internet Marketing (27)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (183)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (166)
  • Search Engines (208)
  • Social Media (197)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·