Tags: Social Media, Social Media Marketing, Social Networking
Written by: Bill Hartzer
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ReSearch.ly Social Search Platform Launched
This blog post has recently been updated.
PeopleBrowsr, the Social Search engine and analytics company, has launched ReSearch.ly, a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. ReSearch.ly provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.
ReSearch.ly identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc.
From their press release today, here is some more info about ReSearch.ly:
ReSearch.ly fires off 40 simultaneous searches for any topic and gives brand managers the ability to target specific demographic segments (i.e. women in the San Francisco area) with unprecedented granularity and ease.
Degrees of Separation
Similar to the way LinkedIn shows how people are connected through their professional network, ReSearch.ly shows how Twitter users are connected. This information is critical for brands who rely on the trust of their network when making connections.
Real-time trending and sentiment charts
ReSearch.ly provides up-to-the-second charts depicting mentions count, sentiment for any keyword and how a keyword relates to a tweet going back 30 days.
Viral Analytics Integration
Any keyword search in ReSearch.ly can be instantly translated into a comprehensive analytics platform on the fly. Brand managers can visualize how popular messages moved through the network and identify influencers for their brand and market in real-time.
With communities growing around ideas or interests, rather than through social connections, engagement is emphasized on finding and generating content and putting it in context. As PeopleBrowsr’s Brian Solis, explains, “Brands understand they need to engage customers often while cultivating communities, and they are constantly looking for ways to efficiently participate in relevant conversations.”