Photo Courtesy Sean Dreilinger on Flickr.com.

How is your reputation? What about your online reputation? If you search for your name or your company’s name in the search engines, what shows up in the search results? I bet that you probably would like something else to show up in the search engine rankings when you search for your name, right? Well, if you’re going to be in the Dallas, Texas area this month (on May 13, 2009), then you might want to check out the online reputation management seminar being held by the Dallas Search Engine Marketing Association, the local search engine marketing association that I founded a few years ago.

On May 13, 2009 at the Renaissance Hotel In Richardson Texas, the Dallas Fort Worth Search Marketing Association will be hosting a panel discussion about “Reputation Management – tools, tips and techniques for monitoring, protecting and defending brand reputations online”.

Panelist include Tony Wright, President of WrightIMC and Derick Schaefer, Managing Director of Orangecast Social Media Marketing.

Tony and Derick will delve into the details of the strategies and techniques they have developed over the years to monitor and improve a brand or companies reputation online. This presentation will provide practical examples and insights that every company should be aware of as they promote their brands online. Topics covered will include:

• tools and techniques for reputation management,
• practical examples of reputation management work for different companies,
• strategies and tactics for crisis communications.

If you’re concerned about your online reputation, then you’ll want to attend the DFW SEM event on May 13, 2009. To register online, go to http://www.dfwsem.org for more details.

Tony Wright of Wright IMC has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001.

As President of the Dallas/Ft. Worth Search Marketing Association, Wright is a sought after speaker at industry events, including Search Engine Strategies, E-tail and others. His frequent contribution of articles, columns and quotes to various national and trade publications are widely read and cited. Wright’s work for his clients has been recognized in several local and national award campaigns, including the Excellence in Interactive Marketing Award, the Katie Awards, Webawards and the PRweek awards.

Derick Schaefer is the founder and Managing Director of Orangecast Social Media Marketingin Dallas, TX. Orangecast provides eMarketing solutions for a variety of industries including Reputation Management Services. As a part of their Reputation Management practice, Orangecast has successfully removed or displaced content on sites including CBS Televisions “The Insider”, RetailDish, TMCNet, and Hollywood Gossip.

The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

www.dfwsem.org

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