comScore Releases June 2008 Search Engine Rankings

comScore

comScore, Inc. (NASDAQ:SCOR) has released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2008, Americans conducted 11.5 billion core searches, representing a 7-percent gain versus May.

In June 2008, Google retained its lead in the U.S. search market capturing 61.5 percent of the searches conducted, down slightly from 61.8 percent in May. Google was followed by Yahoo! Sites (20.9 percent, up from 20.6 percent in May), Microsoft Sites (9.2 percent, up from 8.5 percent in May), Ask Network (4.3 percent), and AOL LLC (4.1 percent).

Here’s the actual report:

  comScore Core Search Report*
  June 2008 vs. May 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                                            Share of Searches (%)
                                                                   Point
                                                                   Change
                                                                 Jun-08 vs.
  Core Search Entity               May-08          Jun-08          May-08

  Total Core Search                100.0%          100.0%           0.0
  Google Sites                      61.8%           61.5%          -0.3
  Yahoo! Sites                      20.6%           20.9%           0.3
  Microsoft Sites                    8.5%            9.2%           0.7
  Ask Network                        4.5%            4.3%          -0.2
  AOL LLC                            4.5%            4.1%          -0.4

  * Based on the five major search engines including partner searches and
    cross-channel searches. Searches for mapping, local directory, and
    user-generated video sites that are not on the core domain of the five
    search engines are not included in the core search numbers.

According to comScore, Americans conducted 11.5 billion searches at the core search engines, representing a 7-percent increase versus May. Google Sites handled more than 7 billion core searches (up 6 percent from May), followed by Yahoo! Sites with 2.4 billion (up 9 percent), and Microsoft Sites with more than 1 billion (up 15 percent).

  comScore Core Search Report*
  June 2008 vs. May 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                                          Search Queries (MM)
                                                                  Percent
                                                                   Change
                                                                 Jun-08 vs.
  Core Search Entity               May-08          Jun-08          May-08

  Total Core Search                10,777          11,541            7%
  Google Sites                      6,664           7,096            6%
  Yahoo! Sites                      2,221           2,416            9%
  Microsoft Sites                     920           1,056           15%
  Ask Network                         486             501            3%
  AOL LLC                             486             471           -3%

  * Based on the five major search engines including partner searches and
    cross-channel searches. Searches for mapping, local directory, and
    user-generated video sites that are not on the core domain of the five
    search engines are not included in the core search numbers.

Here’s more from comScore: “In the comScore June 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.6 billion searches, a 9-percent increase versus May. Yahoo! Sites ranked second with 2.6 billion searches (up 8 percent from May), followed by Microsoft Sites with 1.1 billion (up 14 percent) and AOL LLC with 792 million.”

  comScore Expanded Search Query Report
  June2008 vs. May 2008
  Total U.S. - Home/Work/University Locations
  Source: comScore qSearch 2.0

                                           Search Queries (MM)
                                                                  Percent
                                                                   Change
                                                                 Jun-08 vs.
  Expanded Search Entity           May-08          Jun-08          May-08

  Total Expanded Search            15,463          16,668            8%
  Google Sites                      8,838           9,601            9%
    Google                          6,814           7,277            7%
    YouTube/All Other               2,024           2,324           15%
  Yahoo! Sites                      2,387           2,570            8%
    Yahoo!                          2,352           2,530            8%
    All Other                          35              40           14%
  Microsoft Sites                     963           1,102           14%
    MSN-Windows Live                  932           1,069           15%
    Microsoft/All Other                31              33            6%
  AOL LLC                             831             792           -5%
    AOL Search Network                456             430           -6%
    MapQuest/All Other                375             362           -3%
  Ask Network                         489             506            3%
    Ask.com                           321             341            6%
    MyWebSearch.com/ All Other        168             165           -2%
  Fox Interactive Media               402             457           14%
    MySpace                           395             448           13%
    All Other                           7               9           29%
  eBay                                449             444           -1%
  Craigslist.org                      314             342            9%
  Facebook.com                        121             157           30%
  Amazon Sites                        141             152            8%

Comments

  1. James says

    oh google is just way ahead of its competitors, i used to be a yahoo guy, but have since become a google dood… not because its the leading se but because it yields better search results, i think..

  2. Willis says

    It is crazy to think that Google started later than all the other search engines and now they rain supreme.