demandDrive, LLC, along with associated entities including DataFuel and JRP, collectively referred to as “demandDrive,” and Everlane Equity Partners, LLC (“Everlane”) have partnered with Boston-based Digital Impulse, a leading digital marketing and web development agency. This strategic collaboration aims to enhance the scope of sales and marketing services, providing a comprehensive range of solutions for clients nationwide.
Headquartered in Watertown, Massachusetts, Digital Impulse specializes in offering marketing and website development services to enterprise customers primarily in industries such as healthcare and life sciences, professional services, software and B2B technology, and manufacturing. Their expertise spans digital campaigns, website development, search engine optimization, email marketing, design and creative, social media marketing, marketing automation, and marketing analytics. With a deep understanding of various industries and a highly skilled workforce, Digital Impulse is well-equipped to formulate and implement effective marketing strategies for its clients.
Andrew Kolidas, Founder and CEO of Digital Impulse, expressed his excitement about the partnership, stating, “We are proud of what we have been able to achieve as an organization to date and are excited to partner with demandDrive for the next stage of significant growth. We look forward to combining our expertise with the time-tested sales execution capabilities of demandDrive to provide a more comprehensive demand generation and optimization offering to our clients.” Chapin Bennett, COO of Digital Impulse, added, “We are thrilled to be joining demandDrive’s growing platform and look forward to the opportunities and resources it presents to our clients and team members.”
demandDrive, headquartered in Waltham, Massachusetts, serves clients nationwide as an outsourced provider of sales, marketing, and lead generation services, primarily in the software, B2B technology, manufacturing, and industrial sectors. demandDrive continually expands its capabilities, both organically and through acquisitions, to offer end-to-end outsourced solutions for companies seeking to convert leads from the top of the sales funnel to final execution of the sale. The company’s expertise in talent recruitment, training, and management across the sales and marketing spectrum enables the rapid and cost-effective development of demand generation programs for clients.
Lindsay Frey, Co-Founder and Partner of demandDrive, commented on the partnership, stating, “We are thrilled to join forces with the Digital Impulse team and incorporate their decades of digital marketing experience and success to broaden our best-in-class service offering and deliver more value to our clients.” Daniel Paul, Co-Founder and Partner of demandDrive, added, “The partnership with Digital Impulse considerably bolsters our marketing service offerings as we continue to build an end-to-end solution for our clients that unites their sales and marketing efforts.”
Evan Horton, Managing Partner at Everlane, shared his perspective on the partnership’s strategic significance, saying, “We are excited to partner with Digital Impulse as we continue to execute on our strategy of enhancing the breadth of our outsourced sales and marketing capabilities while focusing on end markets where we have depth of expertise.” Daniel Vetrano, Principal at Everlane, emphasized the cultural synergy between the organizations, formalizing their shared vision to be an extension of their clients by delivering world-class sales and marketing expertise.
About Digital Impulse: Digital Impulse, founded in 2011 and headquartered in Watertown, Massachusetts, offers a comprehensive suite of marketing services to companies nationwide. Their services encompass digital campaigns, website development, search engine optimization, email marketing, design and creative, social media marketing, marketing automation, and marketing analytics. Digital Impulse assists clients in devising, implementing, and managing digital marketing campaigns and websites, with a focus on generating actionable leads and driving sales.
About demandDrive: Founded in 2012 and based in Waltham, Massachusetts, demandDrive provides sales development, demand generation, and marketing services to clients across the United States. The company offers end-to-end sales execution and marketing enablement solutions, guiding leads from the top of the funnel to the final sale on an outsourced basis. demandDrive has extensive experience serving clients in various industries, with a particular focus on business-to-business technology, manufacturing, and industrial companies. For more information, please visit www.demanddrive.com.
About Everlane: Everlane is a Boston-based private capital provider specializing in equity investments in high-quality companies positioned for future growth. Leveraging its fully committed capital base and experience in investing in small to middle-market companies, Everlane accelerates value creation in partnership with management teams who have significant financial participation in their businesses. Everlane is flexible in its approach, structuring both majority and minority partnerships across a range of service industries, including business, consumer, financial, healthcare, industrial, and IT services.
This article was written by AI and edited by Bill Hartzer.
