Bill Hartzer’s Blog – SEO, Social Media, and Domain Names

“If you build it, they will come.” We all have heard that phrase, and couldn’t be more appropriate to describe websites on the internet today. It is easy to get up your website up and running. But how many people will really come visit your website? You not only have to build a great website, in today’s internet world it is necessary to take advantage of the services of a search engine optimization consultant, someone who will help you drive the right visitors to your website.

Bill Hartzer with Daniel Bernstein, Google
Bill Hartzer with Daniel Bernstein, Google

Bill Hartzer, Matt Cutts
Bill Hartzer with Matt Cutts, from Google

Steve Wozniak, the Co-Founder of Apple Computer, with Bill Hartzer
Steve Wozniak, the Co-Founder of Apple Computer, with Bill Hartzer

Once you build a great website, how do you achieve the maximum ROI (Return on Investment) from your website? It’s all about how you market your business on the internet. You have to combine the very best SEO strategies along with Search Engine Optimization. That is where Bill Hartzer comes into the equation. I have been practicing organic (natural) search engine optimization (SEO) since 1996, and, together with my extensive SEO (Search Engine Optimization), Content Marketing, and Social Media Marketing experience, I can help you deliver the ROI (Return on Investment) for your online marketing budget.

Bill Hartzer, Duane Forrester, Bing
Bill Hartzer and Duane Forrester, from Bing.com

Search Engine Optimization Consultant Providing SEO Audits and Link Audits
My primary focus and expertise is providing highly technical SEO Audits and Link Audits of websites, as well as link cleaning services. With the recent Google Algorithm updates such as Google Panda, Google Penguin, and Google Hummingbird, it is especially important to have a search engine optimization audit and a link audit performed on your website. Even if you have not seen a traffic decrease in the past, you might see a large decrease in organic search traffic if your website is not compliant with Google’s Webmaster Guidelines and your link profile is not cleaned up.

Susan Bennett, Voice of Siri with Bill Hartzer
Susan Bennett, the Voice of Siri, with Bill Hartzer

Bill Hartzer Churchill Award Nov 18 2013
Bill Hartzer Receives the Churchill Award from DFWSEM.org

All the Latest about Bill Hartzer
From time to time, I am quoted in various news outlets and in the media. I speak at conferences about SEO issues, as well. Most recently:

July 16, 2014 – I spoke at the monthly DFWSEM.org meeting, an organization I founded way back in 2003. The topic was “Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties” and total we had about 150 people in attendance. I’ve embedded my presentation below:

June 28, 2014 – I spoke at the 2014 DBRFF Conference, held in Dana Point, California. I spoke about SEO and social media and what’s going on in 2014. Here’s my presentation from the conference:

I also helped with the Domainer’s Choice Awards, which were held the evening of June 28, 2014 at the Dana Point Yacht Club. I was the “official photographer” for the event, and have a set of photos on my Flickr.com account. Here’s photo of some of the award winners:

Domainer's Choice Awards

April 24, 2014 – I spoke at the 2014 South Florida Interactive Marketing Association conference in Fort Lauderdale Florida on April 24, 2014. I presented the following during the Social Media and SEO session:

Tomorrow’s SEO Today – Social Search and Beyond

I also presented the following during the SEO Basics session:

2014 SEO Basics – Pubcon SFIMA 2014

March 20, 2014 – I spoke this week at the Pubcon conference in New Orleans, Louisiana. My main presentation was during the Algo Chaos session, which covered Google Penguin, Google Panda, the other algorithm changes that have occurred within the past few years. I also spoke about what’s coming up, and what types of algorithm changes we’re going to see soon. I’ve embedded by presentation below, and you can also download it or view it on slideshare.

February 28, 2014 – This past, unlike last week, has been really busy. There was an announcement yesterday by Matt Cutts of Google who tweeted about a new way to tell Google about sites who are ranking better than you–where that site has scraped your content. Then, there were some interesting domain acquisitions by Disney and Facebook. And Didit.com acquired LVM Group, a PR agency in Manhattan.

February 15, 2014 – This past week has been fairly busy, with a few posts on the blog related to the new gTLD domains. What’s concerning to me is that Twitter doesn’t recognize the gTLDs, while Facebook and Google Plus recognizes them.

At Globe Runner, we’re looking to hire an SEO and Content Marketing Specialist, based in our Lewisville, Texas office (Dallas Texas area). Feel free to contact me if you’d like more information about this position or would like to send your resume.

February 8, 2014 – I’ve been really busy blogging lately if you haven’t noticed. I’d actually like to say I’m writing articles and news posts, but that’s what I think they are: you might think they’re just blog posts. Anyhow, I’ve written about Apple owning several mysterious domain names. I don’t know what they’re up to, but it could just be internal testing. I’ve also written about Google hosting low quality articles on a site they own. How can we be expected to remove our links from sites that Google owns? There’s no contact information available.

Want to get your site on Google’s front page of search results? Well, don’t hire someone who send you an unsolicited email. That’s one of my pet peeves right now, and it’s a shame that people still hire low quality services. Read my post about it and see how I really feel.

There is a big effort now to get low quality links to your website removed if you’ve been penalized by Google in the past year. It’s a shame that some companies feel as if they have to make you pay to remove a link.

January 28, 2014 – At the Pubcon conference held in Austin, Texas, I presented on Social Signals and SEO along with Eric Enge from Stone Temple Consulting. The following is my presentation from the conference:

November 18, 2013 – At the State of Search conference, I received the Churchill Award from the DFWSEM organization that I help start back about 10 years ago. The Churchill Award recognizes the top Search Marketer in the Dallas, Texas area. I spoke at the State of Search conference in Dallas, Texas about Local SEO. Below is a copy of my presentation.

October 28, 2013 – At the Pubcon Conference in Las Vegas, I presented on the latest Google algorithms and filters, and how to recover from a Google Penguin penalty or the Google Panda algorithm. I also talked about the Google Hummingbird algorithm, as well. Below is my Google algorithm presentation:

Also at the Pubcon Conference in Las Vegas, I presented on the convergence of search and social (media) and how you can combine SEO with social media marketing in order to properly promote your content. In the presentation, I give a few really great tips, including how to increase your followers on the Google Plus social network. Below is my presentation:


josh-archer-forbes-recommendation

August 12, 2013 – Media Shower interviewed me in a post called “10,000 Hours in 10 Minutes”. In this interview I reveal a lot about my background in SEO, and even some tactics for the future.

May 1, 2013 – I was quoted in Forbes talking about Exact Match Domain Names. David Teten wrote the article titled “Should A Startup Spend VC Funding On A Domain Name?“.

Read My Latest Notable Blog Posts
As a writer and SEO professional, I am always writing and blogging about the latest news and gossip in the search engine optimization, domain name, and social media industries. I have to admit–there’s never a dull moment if you’re one of my regular blog readers. The information and knowledge that I can dig up in these industries is unprecedented. Here are a few of my latest blog posts and pages:

September 24, 2013 – Google made a very significant change, and has decided to secure all Google searches. This means that website owners won’t get the keyword data that they’ve been using for so long. Read this post to learn why I think this is an industry-changing event for the SEO industry.

September 10, 2013 – This latest post, about How Google Finds and Penalizes Advertorials is a follow-up post to one I wrote about advertorials recently. This post looks at how Google might identify advertorials, just like they have identified paid text link ads in the past. There is a footprint, and there are “signs” that point to whether the article is an advertorial or not. And, I might add that an advertorial doesn’t necessarily have to have money change hands in order to be considered an advertorial.

August 13, 2013 – In my latest blog post, I talk about natural link building and really how it would be difficult for you to hire someone to do link building and have those links be considered “natural”. You didn’t naturally get those links to your site, you hired someone to get those links for you. They’re not natural, really. Take a look at what some sleazy SEO firm is sending out to try to get you to hire them.

July 19, 2013 – Want to know when you should post on social media sites? There is research out there that shows when the best times are to post. Certain social networks are used at certain times of the day. Follow these tips when posting and you’ll be more successful.

July 8, 2013 – Altavista, one of my old-time favorite search engines is gone. I used to do SEO for companies wanting to be listed on Altavista. Now, Altavista redirects to a page on Yahoo! but they’re using a 302 redirect–not recommended.

July 5, 2013 – Twitter has banned auto following. This is actually a big deal. Really. No longer can you use an automated tool or software or app or website to auto follow users on Twitter. Read more about Twitter Banning Auto Following, and how you can make sure that you don’t lose your Twitter account.

July 3, 2013 – According to a sensitive but unclassified report, the Bureau of International Information Programs, a part of the United States State Department, has paid $630,000 of U.S taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts. Read my post about how the U.S State Department Wasted Taxpayer Dollars by paying for Facebook Likes.

June 30, 2013 – ICANN is the organization that regulates domain names. The ICANN board has accepted a new list of regulations. Amongst them is the new rule for registrars: domain names must be verified by email or phone when purchased.

June 25, 2013 – The FTC originally issued guidance to the search engines in 2002 about distinguishing between paid ads and natural search results. Today, the FTC sent letters to the major search engines plus 17 more search engines issuing more guidance on disclosure of paid ads. Here’s my analysis of the disclosure of paid ads by search engines.

June 23, 2013 – From time to time I review various SEO tools that I really like–and actually use. This is my second SEM Rush Review that I’ve posted on my site. Updated for 2013.

June 14, 2013 – Old blog posts just don’t have the same “oomph” as they did when you first posted that blog post. Did you know that you can use this “trick” to make your old blog posts “rock” in the search results? Here is how to get your old blog posts to rank well in the search results.

June 12, 2013 – Are hashtags spam? Are hashtags going to go the way of the meta keywords tag eventually? The problem is that people decide which tags to put on their own posts: which is really an issue because so many people abuse it. Facebook is going to start soon allowing hashtags on their system. This is a mistake. Here is why hashtags are spam.

June 8, 2013 – Do domain names make good investments? Well, in short, yes, they do. Domain names are the real estate of the internet. In my post, What is the Value of a Domain Name?, I explain that the value of domains are going up–and talk about Frank Schilling’s new site redesign of DomainNameSales.com.

June 5, 2013 – After talking to a few bloggers, I realized that there is a rumor going around that says that it’s bad to link out to other websites. They claim that your website’s search engine rankings can be hurt if you link out. So, they’re not linking out (naturally) to other websites. That’s just ridiculous. In fact, it’s unnatural if you don’t link out. Read more about why it is still okay to link out in a Post Google Penguin World.

Oklahoma Tornado Relief Charity Auction

May 22, 2013 – From the combined efforts of Domain Boardroom (of which I am a proud member), Escrow.com, and myself, along with my buddy Elliot, victims of recent Oklahoma Tornado tragedy will benefit from money raised during an online auction. Several prominent members of Domain Boardroom have donated several very good domain names, Escrow.com has graciously donated their services, and I have decided to provide a full Search Engine Optimization Audit, as well.

May 13, 2013 – Penalized or Banned in Google? Don’t Issue a Press Release Like IGXE Internet Gaming Exchange – If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. Especially if all you’re going to do is blame someone else (other than your own company employees) for buying links and getting your website penalized by Google. And if you’re going to hire someone to write a press release, make sure they have a good handle of the English language.

May 8, 2013 – It is Still Possible to Spam the Google Search Results. Even though Google is doing a lot to stop search engine spam, sites like the one I describe are still able to rank well in the search engines using spammy, low quality content. This blog post made it into the Search Engine Land SearchCap for the day.

May 7, 2013 – Asian Domain Name Dispute Resolution Center ADNDRC Publishes UDRP Findings; Includes Complainant’s Credit Card Number – The Asian Domain Name Dispute Resolution Center ADNDRC today published their findings on a UDRP Domain Name Dispute for the domain name 6543.com, which was reportedly a stolen domain. In the process, they had a total disregard for the complainant’s financial safety and security. In the findings documents, the Asian Domain Name Dispute Resolution Center scolded Godaddy but went on to publish the complainant’s credit card number.

Google Authorship for Businesses

May 1, 2013 – Google to Start Showing Company Logos in Search Results? – Based on what I am seeing using the Google Rich Snippets Tool, it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship.

April 29, 2013 – SEO Agency Launches Google AdWords Campaign Targeting Blueglass – Vizion Interactive, an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks.

April 27, 2013 – Do Not Rely on a Bot to Do Your Online Marketing and SEO – Whatever you do, don’t rely on a bot (a robot) to handle your SEO (Search Engine Optimization). 10 years ago, when the search engines weren’t as sophisticated as they are now, you might have gotten away with using automated programs to create links to your website and to add social bookmarks and create auto-generated content and “articles”.

April 23, 2013 – This is Not How You Should Perform Link Cleanups and Link Removals For Your Website – A UK-based agency named datadial recently received a threatening letter (a Cease and Desist letter) from Fox Williams LLP demanding that a link on their website be removed. The link in question was pointing to Shopzilla’s website.

April 18, 2013 – Never Use a Hyphen in Your Domain Name – Yes, I know the title of this post sounds harsh. But to be honest with you, that is my conclusion now that I have seen this. It’s solid proof that the right keyword rich domain name will out-rank a hyphenated domain name in the search results every time..

Search Engine Optimization Speaker
Because of my extensive knowledge and over 17 years of hands-on organic (natural) search engine optimization experience, my peers in the SEO industry rely on me as a public speaker to educated them about the latest search engine optimization tips and techniques. I regular speak on the national search engine optimization conference level, and speak regularly at conferences such as the Search Engine Strategies and Pubcon conferences several times each year.

Recent and Upcoming Speaking Engagements
The following is a list of some of the recent and upcoming speaking engagements:

State of Search – Dallas, Texas: November 2013
Pubcon Las Vegas 2013 – Las Vegas, Nevada: October 2013
Pubcon South 2013 – Austin, Texas: February, 2013
Pubcon New Orleans – New Orleans, Louisiana: April, 2013
Domain Boardroom Conference – Dana Point, California (Keynote Address): May, 2013
Search Engine Strategies Toronto – Toronto, Canada: June 2013
Pubcon Las Vegas 2013 – Week of October 21 – 25, 2013
Pubon New Orleans – Week of March 17, 2014
Pubcon South Florida – Thursday, April 24, 2014
DomainFest – March 31 – April 2, 2014
DBR FunFest – June 25-28, 2014

You can see some of my latest presentations here on the SlideShare website.

Qualified Visitors Mean More Sales and More ROI

Not only do you have to have a website that is functional for your website visitors, you need to use the latest SEO consulting services to drive qualified visitors to your site. Qualified visitors are truly interested in what you sell and the services you provide, they will stay longer on your website, and even come back again and again. Using the proper SEO techniques and the services of a qualified search engine optimization consultant will help drive those visitors to your website: those visitors who end up becoming your best customers.

Bill Hartzer, a successful search engine optimization consultant since 1996, can help you identify where your ideal customers are and qualify them, even before they come to your website. Using the search engine optimization best practices and the latest search engine optimization techniques, Mr. Hartzer can help you identify your ideal customers–and where they hang out online. And what those customers are searching for when they are looking to do business with you.

How Can a Search Engine Optimization Consultant Drive More Qualified Visitors for Less Money?

Bill Hartzer has been actively practicing search engine optimization since 1996, even before search engines like Google entered the picture. Using search engine optimization best practices and his search engine optimization know-how, Mr. Hartzer has been using website content creation and search engine optimization techniques to get the “free traffic” from the search engines and websites. By making sure that your website is optimized properly for the search engines, search engine optimization can mean a big boost to your bottom line: you may be able to reduce your overall monthly Pay Per Click (PPC) spend.

Whether your business needs more visitors and more sales overall, or whether you need a very specific part of the search engine optimization process such as a Search Engine Optimization Audit, Link Building, or even Social Media Account Setup and Management, Bill Hartzer can handle it for you. Here are some of the search engine optimization services that Mr. Hartzer and Standing Dog Interactive provides:
Search Engine Optimization
Search Engine Optimization Audit Services
Online Reputation Management
Link Building

If you are looking for more information about search engine optimization and how it can help you expand your business online, and you already have a website, you may want to start reading my search engine optimization tips, which will help you understand some of the changes involved that may be needed on your website that makes it more search engine friendly.

Search engine optimization can be confusing. Talk to someone who has over 18 years of organic (natural) search engine optimization experience who can steer you in the right direction, not just someone who is going to try to “sell you” search engine optimization services.

I will be happy to provide you with no obligation price quote.

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