There can be many different reasons why a website will suddenly lost traffic and/or search engine rankings. The website traffic loss or loss of search engine rankings can be sudden or it can happen slowly over time. Regardless of the type of loss, our SEO team can review, diagnose, and provide recommendations for dealing with the traffic loss. If it’s a sudden loss of traffic, there can be technical reasons why a website can lose traffic. There could be an algorithm update by the search engines, or it could be the result of a search engine penalty.
A slow traffic loss could be a variety of reasons—a change in the market, a change in the demand for the services and products the website offers, or a shift in what people are searching for. It can also be seasonal supply and demand. There are also technical reasons, such as not updating your website on a regular basis, or simply having issues on the website that are causing the search engines to not like the site as much as they used to. For example, search engines change their requirements and best practices regularly. If you haven’t updated your website to include the latest best practices, that can be another reason for the traffic loss. Regardless of the type of loss of traffic and rankings, our SEO team has the experience to diagnose the problem and provide a solution.
The actual deliverables can depend on the type of traffic loss, and how dramatic it is. Typically, Bill will recommend an SEO audit be performed, and during the audit our SEO team will determine the cause of the traffic loss. If the cause of the traffic loss is found right away, the length of the SEO audit may be less—therefore saving money on the cost of the audit. The cause and the recommendations to fix the traffic loss will vary.