• About
    • History of Dallas SEO
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Services
    • Search Engine Optimization
    • Ongoing SEO Services
    • SEO Expert Witness
    • Google Penalty Recovery
    • Mini SEO Audit
    • Link Audit
    • Keyword Research
    • Combine Websites SEO Services
    • PPC Management
    • Online Reputation Management
    • Domain Name Consultant
    • Domain Names & Expired Domains
    • Domain Name Appraisal

Bill Hartzer

GoDaddy Airo: Register your .com domain name today!
Home » Social Media » Study Shows Social Media Marketing is Popular But Funds Not Allocated

Study Shows Social Media Marketing is Popular But Funds Not Allocated

Posted on October 30, 2007 Written by Bill Hartzer

Coremetrics

Coremetrics has revealed the results of their second annual Face of the New Marketer survey. The results show that social media marketing is quickly gaining popularity as a way to gain a competitive edge. However, companies appear to be very reluctant to allocate funds towards the effort.

Coremetrics surveyed 116 senior marketing professionals during the third quarter of 2007. They asked these marketers which social marketing tools and activities they were using or intended to use, and how much of their time and budget is spent on social media as opposed to traditional marketing activities.

The study’s results show that the use of Web 2.0 or social media marketing tools, defined as “user generated content (including reviews), RSS feeds, podcasts and wikis” are becoming “more important parts of a complete online marketing program.” However, while most of the respondents recognize this trend and are eager to participate, very few have the budget allocated to perform those marketing activities.

More specifically, Coremetrics said that the findings included the following:

“A clear disconnect between the desirability of social marketing and the budget allocated to it:

— 78% of respondents see social media marketing as a way to gain competitive edge, but only 7.75% of total online marketing spend is devoted to it.
— This compares with an average of 33% of spend going to online advertising and 28% to online promotion design and implementation

However, progress is being made in the field:
— 58% of respondents have implemented user generated content or reviews in the past year
— 31% of respondents have implemented a blog in the past year
— 25% of respondents have implemented an RSS feed in the past year

The study results showed that most marketing folks have plans to implement a social media marketing program, even if it’s not within the next twelve months. Of those marketers, the majority of them recognize the need to implement or improve their social marketing programs. Apparently there’s a lack of tools and expertise–this was apparently their biggest challenges.
— 50% of respondents plan to implement user generated content or reviews
— 22% of respondents plan to implement a blog
— 20% intend to implement social networks, and another 20% plan to implement an RSS feed

Other notable findings included the fact that it’s not just social marketing activity objectives that are misaligned with time and budget allocation:
— Search Engine Optimization (SEO) was ranked as the number one priority over nine other choices, including email campaigns and online analytics, but ranked only fourth in terms of both time and budget allocation
— Email campaigns continue to demand most of a marketer’s time (22% on average), while the biggest portion of budgets (33% on average) go to online advertising. This is despite the fact that SEO was consistently ranked as the #1 priority
— Online promotion design and implementation was ranked as relatively unimportant, (#5 of 9) but comes in third in terms of both time and budget allocation, ahead of SEO, online campaign analytics and email marketing programs, among others

One of the reasons why funds might not be allocated for social media marketing campaigns is the fact that social media marketing is new–and many might not be convinced that social media marketing will bring any ROI. While search engine optimization is important, the SEOs and online marketers that “get it” now are focusing more of their attention on social media as a pre-cursor to SEO.

There may be great content on the web site but if no one knows that it’s there then how are they going to link to it? Links bring better search engine rankings. Social media marketing enhances search engine optimization.

Filed Under: Social Media

About Bill Hartzer

Bill Hartzer is the CEO of Hartzer Consulting and founder of DNAccess, a domain name protection and recovery service. A recognized authority in digital marketing and domain strategy, Bill is frequently called upon as an Expert Witness in internet-related legal cases. He's been sharing insights and research here on BillHartzer.com for over two decades.

Bill Hartzer on Search, Marketing, Tech, and Domains.

Recent Posts

  • Unbounce Doubles Down on AI and Automation to Boost Go-To-Market Teams July 10, 2025
  • NameSilo to Acquire SewerVUE Technology in $2.45M Deal July 10, 2025
  • Internet Marketing Ninjas Acquired by Previsible.IO July 9, 2025
  • Metricool Brings Real Analytics to Personal LinkedIn Profiles July 8, 2025
  • This Cleveland Agency Found a Smarter Way to Rank in Every Suburb—Without Opening More Offices July 8, 2025
  • Survey: Gen Z Reuses Passwords but Demands Bank-Level Security From Small Businesses July 8, 2025
  • Liftoff Reveals What’s Actually Working in Mobile Ads July 7, 2025
  • EasySend’s Big Move: AI Tools That Make Static Forms Obsolete July 7, 2025
  • Is Social Media Failing Small Businesses? New Survey Reveals a Hidden Blind Spot July 7, 2025
  • Why Cloudflare’s Pay Per Crawl Is a Trap for 99% of Websites July 2, 2025
  • The Hidden Risk of Double Letters in Brand and Domain Names July 2, 2025
  • GEO Verified™ Launches to Help Brands Survive the AI Search Shakeup July 1, 2025
  • RetailOnline.com Hits the Market After 25 Years—And It’s Built for the Future of E-Commerce July 1, 2025
  • AI-Powered Task Planning: The Future of Business Efficiency and Personal Productivity June 30, 2025
  • New Yoast Add-On Turns Google Docs Into an SEO Power Tool June 26, 2025
  • Simon Data Flips the Script on Marketing with AI Agents June 26, 2025
  • IAB Lays Down the Law for Gaming Ads—Here’s What Brands Need to Know June 26, 2025
  • Google Review Extortion Text Message – Scam Warning for Business Owners June 25, 2025
  • Google Names SearchKings Top AI Innovator for Transforming Lead Quality June 24, 2025
  • Marketing Exec Buys Social Media Firm in Deal That Signals Big Plans June 24, 2025

Hartzer Domains

Bare-Metal Servers by HostDime

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:

Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Brian Harnish
Jeff Lenney
Jeff Gabriel
Scott Hendison
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess
SEO Dallas
Confirmed Stolen

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on BlueSky
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (109)
  • AI (201)
  • Bing Search Engine (8)
  • Blogging (43)
  • Branding (19)
  • Domain Names (316)
  • Google (260)
  • Internet Marketing (52)
  • Internet Usage (95)
  • Link Building (53)
  • Local Search (63)
  • Marketing (232)
  • Marketing Foo (34)
  • Pay Per Click (9)
  • Podcast (19)
  • Public Relations (9)
  • Reputation Management (14)
  • Search Engine Marketing (46)
  • Search Engine Marketing Events (60)
  • Search Engine Marketing Firms (94)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (189)
  • Search Engines (223)
  • Social Media (302)
  • Social Media Marketing (58)
  • Tech (16)
  • Web Analytics (21)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

 

Hartzer Consulting

Website, Content, and Marketing by Hartzer Consulting, LLC.

Disclaimer - Privacy Policy - Terms of Use

Copyright © 2025 ·