John Deere is looking for our first-ever Chief Tractor Officer (CTO). And this isn’t some honorary position—it’s a real job where you can make a real impact. You’ll travel the U.S. creating thumb-stopping, brow-raising (in a good way) social media content to illustrate the incredible and unexpected ways farming and construction work impacts us all.
In an unprecedented move, John Deere has announced its nationwide search for the company’s inaugural Chief Tractor Officer (CTO), marking a significant shift in how the brand connects with its audience. This isn’t just any corporate position; it’s a call for a dynamic influencer, a creator who embodies charisma and wit, to become the face and voice of John Deere on social media.
Imagine traveling across America, from the lush outfields of iconic stadiums to the breathtaking landscapes of Yellowstone National Park. For the lucky individual selected as the CTO, each day promises new adventures and the opportunity to spotlight the beauty and necessity of agricultural and maintenance work in stunning settings. This role isn’t confined to an office but thrives in the great outdoors, celebrating the hardworking individuals behind our everyday comforts — from the food we eat to the clothes we wear and the roads we travel.
Jen Hartmann, John Deere’s Global Director of Strategic Public Relations and Enterprise Social Media, emphasizes that the CTO’s mission goes beyond mere content creation. “This role is about crafting and sharing compelling stories that highlight the vital contributions of farmers, contractors, and groundskeepers,” Hartmann states. These are the unsung heroes who support our daily lives, yet their stories are rarely told. The Chief Tractor Officer will bring these narratives to the forefront, making an indelible impact on how the public perceives these essential industries.
The search for the Chief Tractor Officer is not only innovative but also interactive. Aspiring candidates are invited to submit a short video pitch that showcases their creativity, humor, and passion for the role. They are encouraged to share their submissions on popular platforms like TikTok and Instagram, tagging @JohnDeere to gain visibility. This approach not only democratizes the selection process but also stirs a public conversation about the significance of agricultural and environmental maintenance work.
For those with a knack for storytelling, a love for the outdoors, and a flair for engaging with both camera and audience, this could very well be the job of a lifetime. The application window is open until April 29, 2024, providing a tight timeframe for hopefuls to craft their perfect pitch.
For more information or to apply, visit www.JohnDeereCTO.com. This is more than a job opportunity; it’s a chance to be part of something bigger, to live out an adventure, and to become a pivotal voice in one of America’s most storied companies. Don’t miss your chance to step into the spotlight and possibly drive away as John Deere’s very first Chief Tractor Officer.
