In a groundbreaking move that’s set to transform the social marketing landscape, industry giants Later and Mavrck have officially joined forces under a single brand—Later. This dynamic merger, complete with a fresh logo and a shared mission, marks a significant milestone in the world of social marketing.
The collaboration began when award-winning influencer marketing solution Mavrck acquired Later, a leading social media management platform and link-in-bio tool, in April 2022. Today, as they consolidate their strengths, the newly unified Later introduces three flagship products:
- Later Social™: A comprehensive social media scheduling and management tool catering to all major platforms.
- Later Influence™: An enterprise-level influencer marketing solution.
- Later Link in Bio: A fully customizable tool designed to drive traffic and revenue from Instagram and TikTok.
Lyle Stevens, CEO of Later, proudly states, “Together, we now serve more than eight million users and enterprise clients. The two companies are united by a shared passion to enable people to make a living with their creativity through our first-ever Social Revenue Platform.”
This unified platform, actively in development, envisions seamlessly integrating the finest features of social media management, influencer marketing, and link-in-bio tools onto a singular platform. The all-in-one destination aims to empower brands, marketers, and creators to effortlessly reach new audiences, drive engagement, and generate predictable ROI.
Justin Withers, Chief Product Officer at Later, emphasizes their commitment to innovation, stating, “As we unify our product lines, we’ll release a series of new integrated experiences, tools, and services that maximize how brands and influencers drive predictable performance through social.”
As part of this brand unification, Later introduces a fresh branding approach that goes beyond visuals, reinforcing their dedication to nurturing and empowering their community and customers. Sarah Bugeja, VP of Marketing at Later, affirms, “We aim for Later to be your success partner, providing innovative solutions for marketers and creators to achieve their social marketing and revenue goals effectively.”
Unified under the Later banner, all employees will continue to operate remotely from hub cities in Boston, MA, Toronto, ON, and Vancouver, BC. Lyle Stevens concludes, “Uniting under the Later brand gives us a clear focus on delivering value to our customers and the creators we collaborate with. We’re thrilled to collaboratively shape the future of social media marketing with them.”
