Genius Monkey, a trailblazer in the programmatic attribution sector for a decade, remains committed to advancing methods of demonstrating ad lift, effectiveness, and audience insights for optimizing return on investment. In a strategic, multi-year collaboration, Genius Monkey is joining forces with StatSocial to delve deeper into the relationship between targeted audiences and their interest affinities.
Travis Champ, the COO of Genius Monkey, expressed his thoughts on the partnership:
“At Genius Monkey, our unwavering focus has always been on audience insights and the ability to learn and optimize. However, the challenge lies in extracting data from every Demand Side Platform (DSP) and network, which can restrict the volume of data points you can gather about an individual, offering only a vague understanding of their true persona and personality.” Champ added, “Furthermore, Google Analytics’ persona and demographic data is often less than accurate. Hence, Genius Monkey sought integration with StatSocial through our identity graph to map household devices and data points to billions of social media profiles. This integration empowers the Genius Monkey platform to gain deeper insights into the genuine interests and identities of targeted users, enabling us to further refine our users’ campaigns.”
The integration with StatSocial equips Genius Monkey with several capabilities, including:
- Analyzing the existing customer base to identify and compare niche audience segments, creating new consumer audiences within the platform for valuable insights guiding future market strategies.
- Deploying always-on tracking to enhance understanding of exposed and engaged social audiences, thereby improving campaign impact measurement and brand awareness.
- Expanding survey and panel data with over 85,000 new customer attributes such as passions, interests, preferred media, and more.
- Enriching respondent profiles with social affinity data, facilitating flexible, on-the-fly analyses of highly specific sample audiences.
Jeremy Hudgens, Chief Revenue Officer of Genius Monkey, emphasized the importance of continuously delivering value to platform users:
“At Genius Monkey, our top priority is consistently demonstrating value to our platform users. We’ve listened to user feedback and their requests for deeper audience insights, and we’re delivering precisely that through our partnership with StatSocial. We are thrilled to leverage these data sets to further optimize ROI and provide our users with comprehensive knowledge about their customer base.”
This article was written by AI and edited by Bill Hartzer.