In a world dominated by screens and virtual connections, a groundbreaking study by Ingka Centres sheds light on a refreshing truth: Gen Z values face-to-face interactions more than ever before. With 66% of this tech-savvy generation preferring in-person hangouts over virtual meetups, the power of real friendships continues to triumph over digital relationships.
The study, conducted among 5,000 individuals across the US, China, Sweden, Spain, and Poland, delved into the evolving dynamics of socialization and community building in today’s society. It revealed that despite growing up in the digital age, Gen Z believes that spending time together in person fosters trust (65%) and facilitates more meaningful quality time (66%).
Moreover, the report highlighted the diverse ways in which people, especially Gen Z, seek leisure and social engagement outside their homes. From board games to DIY projects and arts & crafts, Gen Z is eager to infuse playfulness into their daily lives, emphasizing the importance of physical experiences over virtual ones.
However, the study also uncovered challenges faced by Gen Z, notably social anxiety when meeting face-to-face. While 42% of Gen Z respondents admitted to experiencing such anxiety, the figure significantly drops among older generations, indicating a generational shift in social dynamics.
66% of Gen Z prefer connecting with friends IRL.
When envisioning their ideal meeting place, Gen Z prioritizes elements such as educational and entertaining spaces, inclusivity, accessibility, and flexible usage. These preferences reflect a desire for spaces that not only foster connection but also cater to diverse needs and interests.
Matt Drage, Global Communication & Marketing Director of Ingka Centres, expressed enthusiasm about the findings, stating, “Our first-ever Life in Communities report uncovers some fascinating insights. Despite grappling with social anxiety and digital reliance, Gen Z craves genuine connections. They seek inclusive, welcoming, and playful spaces where they can forge friendships, collaborate, and cultivate a sense of community.”
As communities continue to evolve, the demand for physical gathering places that promote authentic interactions remains strong. The Life in Communities report provides valuable insights into the evolving landscape of socialization, emphasizing the enduring significance of real-life connections in an increasingly digital world.
For more details and to access the full report, visit Ingka Centres.
