In what may have a change of heart (or an overzealous automated ad system), Facebook has now approved my boosted post for a news blog post that I posted earlier. I originally wrote a news type blog post that reported that Facebook was prohibiting ads on its network that promoted cryptocurrencies, ICOs, and binary options. To get more exposure of my blog post, I boosted the post on my Facebook page. However, within about a minute, Facebook disapproved the ad and didn’t allow the boosted post to run.
I appealed the disapproved boosted post, and that apparently forced a human to look at the post. They obviously could see that it wasn’t promoting any cryptocurrencies, ICOs, and binary options. So, as a result, they approved the ad.
Typically, the main reasons that many people get their ads disapproved automatically is because of having too much text in the image included in their ad. However, in this case I believe it was disapproved because of certain keywords that I included in the headline and in the post itself. The “cryptocurrency”, ICO, and binary options related keywords most likely tripped a filter and it was automatically disapproved.
What’s the bottom line?
When in doubt, appeal it.