• About
    • History of Dallas SEO
    • SEO Expert Witness Services
  • Contact
  • Topics
    • Bing
    • Blogging
    • Branding
    • Domain Names
    • Google
    • Internet Marketing
    • Link Building
    • Local Search
    • Marketing
    • Public Relations
    • Reputation Management
    • Search Engine Marketing
    • Search Engine Optimization
    • Search Engines
    • Social Media
    • Tech
  • Advertise
  • Email Newsletter

Bill Hartzer

Bill Hartzer on Search, Marketing, Tech, and Domains.

SEMrush

Home » Search Engine Optimization » Cutting Your Page Load Time in Half with WordFence Performance

Cutting Your Page Load Time in Half with WordFence Performance

Posted on September 10, 2014 Written by Bill Hartzer

Ever since I’ve started using Wordfence here on my site, which has been at least for a year or so now, I have been a big fan. I use the paid option, and am very happy with it. But since I’ve been making major enhancements on the site lately, like upgrading the site from HTTP to HTTPS, and starting to use Cloudflare, I’ve seen improvements all around.

Today, though, I decided to test out the Wordfence Performance Setup option, called the Wordfence Falcon Engine, which apparently is supposed to increase the performance (load time) of your pages by 30 to 50 percent. Seriously? Up to 50 percent faster load times with this enabled? Even for an HTTPS site? I thought I’d give it a try.

So here is the load time stats of my site’s home page before enabling the Wordfence Falcon Engine:

Wordfence Falcon Engine

As you can see, my site’s home page loaded at 2.36 seconds before the test. This is using the Pingdom web speed test. When I ran this test, I had the WP-Super Cache plugin installed.

Well, let’s take a look at the performance after removing the WP Super Cache plugin, and enabling the Wordfence Falcon Engine:

Wordfence Falcon Engine

As you can see, my site’s home page now loads at 1.51 seconds, nearly a half of what it took to load before, even using a caching plugin. I have also allowed caching of HTTPS pages, here are the Wordfence Performance Setup settings I use:

Wordfence Falcon Engine Settings HTTPS site

So, when it comes to caching plugins and trying to get your site’s pages to load faster, it looks like in the future I am going to continue to use the Wordfence Falcon Engine instead of the WP Super Cache plugin. Let’s monitor the search engine rankings and see if I seen any increased traffic from Google organic search as a result.

At this point, I haven’t really done anything to the site’s home page content to get the page to load faster. Previously I had a lot more content on the home page and I’ve removed some of it and put it into an archived page, and that made the page size go down. But, there is always an option to not include as many images, or maybe move the photos, or maybe even make those file sizes smaller. But for this test in particular, let’s leave it alone for a period of time and see if page load speed (taking off nearly a second in load time for the home page) and see if that changes the search engine rankings. Look for a follow-up post with the results in about a week.

Now what I don’t get is that Wordfence.com isn’t HTTPS. Hopefully Wordfence, after reading this post, will consider moving their entire site from HTTP to HTTPS.

Filed Under: Search Engine Optimization

SEMrush

About Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide.

Recent Posts

  • ChatGPT Versus Google Bard: Which is Better? March 22, 2023
  • All Domain Names Need SSL: Parked Domains Are Losing Traffic, Revenue March 17, 2023
  • Google is Finally Sunsetting Google Glass March 16, 2023
  • Microsoft Teams Free Classic Shutting Down April 12, 2023 February 21, 2023
  • GoDaddy Customer Loses Domain Name Due to Auto Renew Fail February 9, 2023
  • dotDB is Not Shutting Down February 1, 2023
  • Someone Stole My Domain Name: Here’s What You Do January 4, 2023
  • Web Hosting Services Market to Grow to $254.86 Billion by 2029 December 13, 2022
  • This SEO Blog Post Was Written by ChatGPT December 8, 2022
  • Facebook Rolling Out Facebook Articles December 7, 2022
  • Doing SEO is Better Than… December 6, 2022
  • Tucows and GoDaddy Report Q3 2022 Results November 6, 2022
  • How to Measure App Events Sourced by Organic Search and SEO September 20, 2022
  • Google Allegedly Eavesdrops and Monitors the Brain 24 hours a Day to Control Humanity September 14, 2022
  • Why You Shouldn’t Hire SEOs Based on An Email September 13, 2022
  • Global SEO Market to Reach $122.11 Billion by 2028 September 9, 2022
  • Bluehost Launches New Commerce Solutions for WordPress September 8, 2022
  • Which CMS? How to Choose the Best CMS for Your Purposes August 29, 2022
  • Accidental SEO Manager: Interview with Ash Nallawalla August 15, 2022
  • Sometimes Google Isn’t Family Friendly August 1, 2022

US Agency Awards Judge

DFWSEM logo

Bill Hartzer is a Brand Ambassador for:



Industry Friends

I Love SEO
WTFSEO
SEO By the Sea
Jeff Lenney
Jeff Gabriel
Phil Drinkwater
Dixon Jones
Brian Hartzer
Navah Hopkins
DNAccess

Connect With Bill Hartzer

Bill Hartzer on Twitter
Bill Hartzer on Instagram
Hartzer Consulting on Facebook
Bill Hartzer on Facebook
Bill Hartzer on YouTube

Categories

  • Advertising (19)
  • Bing Search Engine (6)
  • Blogging (42)
  • Branding (12)
  • Domain Names (212)
  • Google (237)
  • Internet Marketing (25)
  • Internet Usage (85)
  • Link Building (53)
  • Local Search (39)
  • Marketing (182)
  • Marketing Foo (30)
  • Pay Per Click (3)
  • Podcast (18)
  • Public Relations (8)
  • Reputation Management (9)
  • Search Engine Marketing (44)
  • Search Engine Marketing Events (48)
  • Search Engine Marketing Firms (19)
  • Search Engine Marketing Jobs (33)
  • Search Engine Optimization (164)
  • Search Engines (204)
  • Social Media (192)
  • Tech (7)
  • Web Analytics (17)
  • Webinars (1)

Note: All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only, and are mentioned only to help my readers. All other trademarks cited herein are the property of their respective owners. Use of these names, logos, and brands does not imply endorsement.




Hartzer Consulting



Website, Content, and Marketing by Hartzer Consulting, LLC.

Copyright © 2023 ·